2012 PALMY Advertising Contest Winners

The PALMY Advertising Contest annually honors the best newspaper advertising in South Carolina. This contest recognizes and promotes individual efforts by advertising staffs of South Carolina newspapers, encourages creativity in advertising sales, layout and copy writing, and fosters excellence in newspaper advertising, which in turn produces maximum results for newspaper advertisers.

For immediate release:
Contact Jen Madden, SCPA for more details

Competition will be held in five circulation divisions, regardless of publication frequency.
• Under 7,500 circulation
• 7,500 -12,000 circulation
• 12,001 - 35,000 circulation
• Over 35,000 circulation

Congratulations winners!
Click the links below to download PDFS of the winning ads by category. Judges' comments are included for first place winners.

President's Awards for Best Newspaper Advertising - The President's Award for Best Overall Advertising goes to one weekly newspaper and one daily newspaper, based on number and ranking of awards won, regardless of circulation. Congratulations to the 2012 winners!

  • Daily Winner - Herald-Journal, Spartanburg
  • Weekly Winner - The Lancaster News

Best Overall in Each Division - These four awards are presented for the best ad in each circulation division, regardless of category.

Winners of Professional Services

Winners of Home and Garden Furnishings

Winners of Furniture or Office Furnishings

Winners of Automotive - Less than 1/2 page

Winners of Automotive - 1/2 page or greater

Winners of Fashion

Winners of Jewelry, Florists and Gift Shops

Winners of Newspaper Promotion

Winners of Merchant Group or Signature Page

Winners of Drug, Beverage or Grocery

Winners of Restaurants/Entertainment

Winners of Cultural Entertainment

Winners of Health Services

Winners of Special Section

Winners of Niche Publication or Magazine

Winners of Innovative Concept

Winners of Small Space Ad of less than 1/4 page

Winners of Ad - 1/4 and up to 1/2 page

Winners of Ad - More than 1/2 page

Winners of Use of Single Spot Color

Winners of Use of Two or More Spot Colors or Process Color

Winners of Use of Humor

Winners of Real Estate Ad

Winners of Use of Advertising for Non-Profit Community Service

Winners of Series of Ads

Winners of Miscellaneous Retail or Classified Display Ad

Winners of Single Online Static Ad

Winners of Online Animated or Video Ad

Winners of Best Single Associate/Individual Member Ad

Awards Presentation

If you haven't contacted SCPA Executive Director Bill Rogers to set up a time when he can come present your newspaper's awards, give him a call at (803) 750-9561 or email Bill. Whether you want to present your awards at a brief ceremony in your newspaper's conference room or you want to take your staff out for a special event (like a luncheon), Bill can join you and present awards to your staff's winners. Or, we can mail your awards to you. Just let us know what you'd like to do and we'll start planning.

We want your photos!
Please share photos with us of your newspaper's #PALMYAwards celebrations! We'll feature them in the weekly eBulletin newsletter and on SCPA's Facebook page.

View 2011 PALMY Ad Award Winners