SCPA Illustrator training set Aug. 15... sign up now!
Registration is now open for our upcoming training session on the essentials of Adobe Illustrator. This event will be held Thursday, Aug. 15, at SCPA Offices in Columbia. Illustrator is a powerful tool for designers and artists, but it can be overwhelming or confusing at times, simply because of everything that is possible. This session is for designers and artists with little or no working knowledge of Illustrator. Adobe expert Michelle Kerscher specializes in teaching print media how to best use Adobe technology to gain better quality results and how to work more efficiently. In this session, you will learn:

  • What is Illustrator? Why can't I just use PhotoShop and InDesign?
  • What is vector art?
  • Artboards, palettes and menus
  • Managing preferences and workspaces
  • Keyboard shortcuts and tips that will save you time
  • Document set-up for various print and Web projects
  • Working with layers
  • Type tool and text effects
  • Drawing tools, including how to create and edit paths, strokes and fills
  • Transforming artwork with rotation, scale and transform effects
  • Live trace
  • Brushes and Symbols
  • Color, gradients, patterns, libraries, blending, live color and recoloring
  • Clipping Paths, clipping masks and opacity masks
  • Pathfinder
  • Customizing and manipulating EPS clipart for use in your news and ad designs
  • How to create infographic charts and graphs
  • Saving, printing and exporting projects (file types)
  • How to use Illustrator with other Adobe programs

Michelle is a graduate of the Institute of Newspaper Technology. In addition to working as a trainer for SCPA, she has mastered design and use of Adobe products as a newspaper designer, Web designer and commercial press designer. She has a real knack for explaining high-tech topics in plain-language. This training will be easy to understand for all levels of Adobe users. Though Michelle will touch on some of the latest features of CS6, her classes are designed for users of all versions of the software in Mac or PC platforms.

Space is limited so sign up today if you are interested!

Also, if you would like to join us for Basic and Advanced Photoshop training next Thursday, there are still a few seats available.

Cameras in the courtroom are a privilege not to be abused
I remember the first television set in my family home.  My children never knew a home without a television set, and they might not remember the installation of the first computer.  My grandchildren haven’t known a home without computers.
When you grow up with something always being there, it becomes “just the way it is.”  And once something is characterized as “just the way it is,” it is sometimes possible to act or fail to act in ways that will result in a loss.  For my children, since the computer in the house quickly became a fixture, it was treated with no special reverence.  That explained crumbs and drinks spilled on the keyboard and elsewhere.
Prior to 1993 still and video cameras were not allowed in state courts in South Carolina.  Through the efforts of John Shurr, then AP bureau chief for South Carolina, and Pete Poore, then of South Carolina ETV, pitches were made to three successive Chief Justices of the Supreme Court of South Carolina and a court rule was adopted governing coverage with cameras of court proceedings.  The rule is Rule 605 of the South Carolina Appellate Court Rules and can be found here.
The rule starts with the proposition that “broadcasting, television, recording, or taking photographs in the courtroom and areas immediately adjacent thereto during session of court or recesses between sessions is prohibited.”  Fortunately the rule contains exceptions to the prohibition to allow still and video camera coverage.

Legislature changes law applying to off-site display of cars by dealerships
South Carolina's Legislature has changed a law that applies to off-site display of cars by dealerships. This opens the way for cars to be displayed at festivals and charity fundraisers. It does not allow off-lot tent sales and the like.
Here is a summary of the law provided by Sims Floyd of the S.C. Automobile Dealers Association, which successfully lobbied for the changes. What the law does:

  • Allows “off-site displays” at charity fundraisers, school fundraisers, town fairs, town festivals, ducks unlimited type events, etc.; essentially, the focus is displays at community events.
  • Allows an automobile dealer to participate in one nonselling statewide motor vehicle show in South Carolina per year.
  • Allows a dealer to display up to 10 vehicles per licensed location.
  • Allows employees to be present.
  • Allows signage.
  • Limits the display time to no more than 10 days.
  • Used car dealers are limited to displays in the county of their dealer license.
  • New car dealers are limited to displays within their Area of Responsibility (AOR) as outlined in their agreement with their manufacturer.
  • This law will not affect customer test drives or demonstrations.
  • This law allows displays only, no selling.
  • Any Dealer who sells or attempts to sell will be fined $2,000.  Any employee who sells or attempts to sell at an off-site display will be fined $500.

Click here for a copy of the actual law.

President & Publisher – The Herald, Rock Hill
SCPA Executive Committee Member

What do you like best about your job?
I love the variety and being in a position where I can make things happen, both within my company and in the community.

What is your proudest moment from your career in the newspaper industry?
Boy, with 40 years in the industry, I've had a lot of proud moments. They're also hard to remember going back so far!  So I will choose something from recent history...Working in Rock Hill these past five years with the 'A' team, jointly making it through the toughest economic time since the Great Depression with optimism and humor.

How do you view the future of the newspaper industry?
Excellent for those who have adapted and remade themselves as multi-media companies, balancing well the traditional and the digital business models. For those who haven't, not so hot. It's also important we promote what we do so well--original and well-sourced reporting. There's a significant slice of the public that undervalues us because it doesn't understand how content is produced and disseminated (and sometimes 'borrowed' by others) or, gives little thought to what constitutes credible reporting. We need to educate on this point.

What's your favorite SCPA member service?
SCPA does a great job in many ways so it's hard to choose. I'll put several services at the top of the list:  staying on top of legislative developments and lobbying for our industry; providing affordable training opportunities for our staffs; recognizing excellent work through the annual news and advertising contests; placing advertising and supplementing our revenue streams through the ad network.

Any big plans coming up? 
On the personal front, my husband Wedge and I are celebrating our 25th anniversary with a transatlantic cruise on Cunard's Queen Mary 2. I've always wanted to take this cruise and have loved touring the historic, dry docked Queen Mary 1 in Long Beach, CA. Our honeymoon was our first cruise experience and got us hooked on traveling this way, so a 25th anniversary cruise is so appropriate.

Who has had the biggest influence on your career and why?
This is another hard question with 40 years in the industry. I am not an ambitious person but have been blessed with several bosses over the years who have made things happen for me that I would not have personally sought out. Thanks to them, I've had a diversity of roles in my newspaper career that have led to my present position as publisher of The Herald, the Fort Mill Times, the Lake Wylie Pilot and the (York) Enquirer-Herald. 

What are some area attractions/restaurants in your community visitors shouldn't miss?
We have historic Brattonsville; Carowinds amusement park; the White Home and the hands-on Main St. Children's Museum in downtown Rock Hill. Good local restaurants include Erin's, The Hampton Street Cafe and Michael's (get the fried asparagus; you won't be disappointed.) 

What is something most people don't know about you?
My degree is in music and I played cello with the Western Piedmont Symphony for 10 years.

If you could change one thing about the newspaper industry, what would it be?
People's perceptions that we're just about the printed newspaper and therefore going the way of the dinosaur.

What do you like to do outside of work?
Spend time with my college-age daughter -- we'll do shopping/lunch excursions or our annual mother/daughter trip which has taken us as far afield as NYC; travel; bridge; reading; attending arts performances.

Know someone interesting that you'd like to see featured here? Let us know!

Jenkinsville Water Company's executive session skirts FOI law
By Kevin Boozer, Herald Independent
What information is a public entity legally required to share with the public? At the July meeting of the Jenkinsville Water Company, the water board and its president Greg Ginyard at first refused to elaborate on an executive session held in that meeting.
On the agenda the executive session was listed as “executive session (contractual, personnel, and legal matters).”
When questioned for more details, Ginyard replied: “We use the same agenda that county council and everyone else uses.”
When pushed on the issue, Ginyard said the legal matters pertained to the subpoena related to a slander lawsuit he filed against board member Jeff Schaffer. The contractual matter, according to Ginyard, dealt with repairs to Well 13.
“We cannot discuss personnel matters with you. Period,” he said. “You have to understand that from what our attorneys tell us once we do an agenda and (include) executive sessions, once we put down personnel, contractual or legal matters that we do not have to say what (the matters) are for,” he said. “I’m just doing this (tonight) out of grace but legally, we don’t have to. ….What our attorney tells us is what we do.”
But SCPA Executive Director Bill Rogers said that “personnel matters” is not a reason for going into executive session and that the public has a right to know what kind of personnel matters are being discussed behind closed doors.
Rogers said that personnel maters, for instance, could pertain to the firing, hiring or discipline of an employee.
“If they want to follow the letter and spirit of the law, they should provide you with (more details) than just legal matters or contractual matters,” Rogers said.

Reporters Committee asks U.S. Supreme Court to ensure government contractors can't hide behind FOIA exemptions
The Reporters Committee for Freedom of the Press has filed a friend-of-the-court brief asking the U.S. Supreme Court to review an appeals court decision that could allow many records detailing the interactions between government and third-party contractors to be shielded from public disclosure under the federal Freedom of Information Act .
The Reporters Committee specifically asks the Court to reject a decision of the U.S. Court of Appeals in Richmond, Va., (4th Cir.) that interpreted FOIA Exemption 5 – which allows the government to withhold privileged internal agency records – to be broadly applied to a government contractor that can show it has a “common interest” with the government in a particular matter. The first step in any Exemption 5 analysis under FOIA requires that the records at issue be inter- or intra-agency records, a standard that generally cannot be met by a third party, the petition noted.
“Under the Fourth Circuit’s rationale, private third parties that seek a government benefit would be able to claim they are akin to an agency employee and thus shield their documents from disclosure under FOIA,” the brief argued.

Michael Ulmer takes seat as Aiken Opinions editor
Michael Ulmer has been named the Opinions Page editor at the Aiken Standard.
A North Augusta native, Ulmer served most recently as the county beat reporter for the Aiken Standard after being hired in March.
His new duties include writing daily editorials that reflect the position of the Aiken Standard on local and state issues, selecting local and syndicated columns for publication and culling letters to the editor.
Ulmer previously worked for Camden Media Company in Camden, where he served as assistant editor and county reporter for the Camden Chronicle-Independent. He was also editor of the West Wateree Chronicle, a weekly publication that serves the towns of Elgin and Lugoff in South Carolina.
He graduated from the University of South Carolina in May 2011 where he served as a news and viewpoints writer for the school’s newspaper, The Daily Gamecock.

Chronicle exhibit opens today at Clinton Museum:
The Museum exhibits newspaper artifacts from more than a century
By Vic MacDonald, The Clinton Chronicle
Perhaps Clinton's oldest continuously operating business - multiple SC Press award-winning newspaper, The Clinton Chronicle - is now a display at The Museum in uptown Clinton. 
The Museum is open from 2 to 5 p.m. Sundays, and 1 to 4 p.m. Tuesdays and Thursdays.
The exhibit featuring The Clinton Chronicle - continuously open for business and publishing since 1900 - is in a front room of The Museum known as "our rotating room," said Museum Director Elaine Thorp. 
Displays of businesses, churches, important families etc. are placed in this room; The Museum has two upstairs rooms that in September or October will have traveling exhibits from The State Museum, and Thorp said this additional space also could house displays once they are moved from the "rotating room".
"People do read this newspaper. It means something to them," Thorp said, "and we have many, many people who have worked there." 
Chronicle Publisher Larry Franklin said, “Elaine has done an outstanding job putting the display together. It’s not easy compacting 113 years of Clinton’s history into something I hope folks will enjoy. The Chronicle’s history is Clinton’s history.”

Newspaper delivery drivers stop kidnapping in Rosewood
By Noelle Phillips and R. Darren Price, The State
If you ask Cynthia Robbins, she would tell you she and her sister were either 15 minutes ahead or behind schedule Monday when they turned onto a street in the Rosewood neighborhood to deliver copies of The State newspaper. But on that day, they were right on time to thwart a kidnapping.
“God only knows what would have happened to her if we didn’t get there then,” Robbins said.
As the sisters turned onto the street near Rosewood Park at 4:57 a.m., they saw a woman sitting in her car with a man ducked down behind the car. They had seen the woman on their route before, Robbins said, but the man was unfamiliar. They drove past the car, and it became clear that something wasn’t right.
“I’ll never forget the sheer look of terror on her face,” Robbins said. “I knew something was wrong.”
They stopped just past the house and called 911, Robbins said. About that time, the woman started honking her car horn and yelling for help. Then the man who was by the car ran away. Police were on the scene in another five minutes.

Aiken Communications awarded The Signal contract
Staff Reports, Aiken Standard
Aiken Communications has been awarded the contract for the production of The Signal, the newspaper for Fort Gordon.
Aiken Communications will also support the newspaper's website,
Under the contract, Aiken Communications will sell advertising, provide photography and page design, and print the newspaper, as well as manage the website.
Also under the Aiken Communications umbrella are the Aiken Standard, a daily newspaper; The Star, a weekly newspaper based in North Augusta; TootSuite, a division specializing in digital information and marketing; Gamecocks HQ, newsprint, magazine and digital publications associated with the University of South Carolina Gamecock Club; and a commercial printing operation.

Adobe’s move to the Cloud causes concern at papers
New cost pressure on smaller newspapers showed up from a surprising quarter last month: it came from the software company that has led the industry into the great graphics that are the hallmark of many community newspapers.
Adobe Systems Inc. announced that it is phasing out Creative Suite 6 and pushing its customers into monthly membership fees for Creative Cloud -- if they want to continue using Adobe’s key products: InDesign, Illustrator and PhotoShop.
The change is designed to help Adobe solve a historic revenue problem: its income soars just after the release of a new version and then falls rapidly after the early adopters have made their purchases. The long-term, reliable customers who find what they need in older versions of the software present an unpredictable revenue model.
Newspapers currently using CS3 or above would pay $29.95 per month during the first year and teams would pay $39.99 per seat. The pricing is apparently designed to be roughly the equivalent of the single purchase cost for companies accustomed to regular upgrades.
But for smaller newspapers on CS2, 3 or even 5.5 that have not upgraded to CS6, the cost could hit the bottom line hard. Upgrades involve higher software prices and may also mean expensive new computers with faster operating systems. Though the company intends to continue offering CS6 for an undefined period, it will be sold only through online downloads. Public statements indicate it will support CS6 only to correct bugs and maintain compatibility with operating systems.
Nothing stops a newspaper from continuing to use older software until it breaks down. Once the upgrade is required, the Creative Cloud membership will be the next move.

Millennials still want their newspapers
By , NetNewsCheck
Older people have complained about the young for a very long time. More than two millennia ago, Socrates wrote, “And yet I know that you are as much wiser than I am, as you are younger. But, as I was saying, revered friend, the abundance of your wisdom makes you lazy.”
More recently, a May 20 Time cover story belittled the “Me Me Me Generation” as “lazy, entitled narcissists who still live with their parents.” The Atlantic very quickly published an online piece, pointing out magazine covers in past decades, from New York Magazine’s “The Me Decade” (1976) to “The Generation Gap” in Life (1968), containing stories with similar descriptions and lamentations about youth. As the cliché translated from French goes, “the more things change, the more they remain the same.”
Generalizations about behavioral differences among age groups are seemingly a never-ending part of the human condition, as well as a staple feature of market research. Today, the young generation is nicknamed “millennials.” That appears to be a rather loose term, as some sources use it to refer to those ages 14-30 (market research firm YouthPulse), while others employ it for those born from 1977 to 1992 (Pew Research), who are now ages 21-36.

10 secrets of successful meters, pay walls and reader revenue strategies
By Dena Levitz,
Moving a media organization from free to paid content requires more than a meter. It also demands new skills, a deeper understanding of the audience, and improved content, both to maximize revenue and ensure consumers continue to see value worth paying for.
Listening to innovators from several companies—from the New York Times to Gannett, Atlantic Media recently, the American Press Institute identified 10 core ideas.
The Times launched a successful digital subscription model that's now the biggest area of revenue growth for the organization. At Gannett leaders instituted a content revolution across its newspaper properties to refocus coverage areas in anticipation of charging for digital access. And Atlantic Media has utilized the strength of its brand to earn revenue using nontraditional streams like selling e-books and hosting high-profile events.
Those experiences were the substance of the most recent gathering of the American Press Institute's Transformation Tour. The Transformation Tour is a series of 14 in-depth training sessions presented around the country and being developed into e-learning courses with The Poynter Institute.
The ideas are distilled from presentations by Tim Griggs, executive director of cross-platform monetization at The Times; Maribel Perez Wadsworth, Gannett's vice president of audience development and engagement; and Kimberly Lau, The Atlantic Digital's vice president and general manager.

How to create effective social-media guidelines
by Ellyn Angelotti,
Social media use continues to increase within organizations, yet very few companies have policies giving employees guidance about what to do.
Without such guidance, organizations run the risk that employees will make mistakes in trying to balance the personal and the professional, either by posting something unwise on a personal site or making a faux pas while posting on behalf of the company. But such organizations are also missing out on rewards — their employees will be less likely to take advantage of opportunities to build both their own personal online brands and benefit their employers.
There’s no magic bullet when it comes to creating a social media policy, nor is there a form to fill out that is guaranteed to work for your organization: look at the differences between Yahoo!‘s “risk vs. reward” approach, Ford‘s reliance on common sense, and The Journal Register Company’s deliberately cheeky simplicity. But while there’s no shortage of policies and templates to consider in creating your own social media policy, the best ones share a few characteristics:

  • They’re helpful, proactive guides about what employees should do online, instead of lists of actions that are prohibited.
  • They encourage consistency within an organization, reinforcing branding, shared values and best practices.
  • They encourage employees to share and respect the opinions of one another, instead of living in fear of the reaction for sharing personal thoughts.
Global mobile ad spending soared 83% to nearly $9B in 2012
by Sean Ludwig,
While advertisers are still struggling to find ways to make mobile advertising as profitable as desktop ads, there’s at least some good news: Revenue from mobile ads is soaring globally.
A new study from the Interactive Advertising Bureau (IAB) says mobile ad revenue around the world increased a staggering 82.8 percent to $8.9 billion in 2012 from $5.3 billion in 2011. Specifically, mobile search ads garnered an 88.8 percent increase, mobile display ads saw an 87.3 percent bump, and mobile messaging ads were boosted 40.2 percent.
“Mobile is coming into its own as a powerhouse advertising medium,” Anna Bager, VP of IAB’s mobile marketing center, said in a statement. “Today’s advertising is happening in a world where ad campaigns can be planned and bought across global networks on multiple media, but the massive and continuing acceleration of mobile’s international impact provides new and exciting frontiers for content and communication.”

July 12: Webinar: Savings, Costs and the How-to You Need on Full-Service IMb

July 18: Basic and Advanced PhotoShop Workshop, SCPA Offices, Columbia

Aug. 2: Weekly Editors Roundtable, SCPA Offices, Columbia

Aug.15: Essentials of Adobe Illustrator Workshop, SCPA Offices, Columbia

Aug. 16: Webinar: How To Reinvent Your News Media Brand

Sept. 12: Ad Design Workshop, SCPA Offices, Columbia

Sept.: Daily Publishers Roundtable, SCPA Offices, Columbia

Sept. 19: Advanced InDesign and PDF Workshop, SCPA Offices, Columbia