Get it while it's hot: Last chance to get Adobe training in '13
Illustrator training set Aug. 15; InDesign/PDF set Sept. 19
There are only two Adobe workshops left this summer at the SCPA offices in Columbia -- Essentials of Illustrator on Aug. 15 and Advanced InDesign and PDF training on Sept. 19. The Adobe training series will not be offered again until summer 2014.

There are less than ten spots left for Illustrator and we will close registration on Monday Aug. 12. Illustrator is a powerful tool for designers and artists, but it can be overwhelming or confusing at times, simply because of everything that is possible. This session is for designers and artists with little or no working knowledge of Illustrator. Adobe expert Michelle Kerscher specializes in teaching print media how to best use Adobe technology to gain better quality results and how to work more efficiently.

Michelle will return on Sept. 19 to help you buff up on your InDesign skills and help you fix problems with PDFs. In the morning, Michelle will go over advanced InDesign features including libraries, styles, scripts, effects, paths, master pages, data merge and more. She'll share her favorite tips and tricks, and will help you better understand how to use InDesign to optimize your production and streamline your organization's design and editorial processes. We guarantee you'll leave with tips to make your work easier and faster. In the afternoon, Michelle will teach attendees how to properly create, distill and send high quality PDFs that will be used in newspapers, magazines or other commercial print projects. Are you exporting your InDesign projects directly out of InDesign as PDFs? Join us and we'll explain to you why this is a no-no. Michelle will cover everything you've ever wanted to know about PDFs, including the importance of embedding your fonts, creating Postscript files, and how to preflight your PDFs. She will cover the preferences and settings most appropriate for PDF files that will run in newspapers and magazines. She'll also address how to manage your PDF file sizes and how to fix problem PDFs so they will run correctly.
Registration is limited to 30 seats for this training event. Register here.

This training will be easy to understand for all levels of Adobe users. Though Michelle will touch on some of the latest features of CS6, her classes are designed for users of all versions of the software in Mac or PC platforms.

SCPA asks members to follow protocol for SLED background checks
SCPA staffers are happy to run free SLED criminal background checks for member newspapers. However, lately we've been getting several rap sheet requests via email, which have delayed reporters in getting their checks processed. We ask that all editors share with their reporters the following protocol so we can ensure that your checks get processed in a timely, accurate manner:

  • Call SCPA at (803) 750-9561 during office hours (Monday through Friday from 9 a.m. until 5:30 p.m.) and ask the SCPA staffer that answers the phone for a SLED check. Most SCPA staffers are able to run checks, so we can take your information, run the check and email you the results within minutes. Do NOT email requests to SCPA staffers as there may be a delay in processing if a particular staffer is away from his or her desk.
  • You must have the name and date of birth of the person whose record you want checked. We CANNOT run the check without the date of birth.
  • After hours and on weekends, reporters  must go to the SLED website directly and pay the $25 fee.
  • Checks are for news stories only. You may request SLED checks for candidates. You may not run a check through SCPA on potential employees, girlfriends or boyfriends, neighbors, etc. For those, you must pay the normal $25 fee directly through SLED.

Since SCPA began running criminal background checks for member newspapers in 2009, we have saved members more than $66,000.

If you need more info, please contact Jen Madden.

Evening Post name change signifies growth and diversification
Evening Post Publishing Company is now Evening Post Industries. According to company CEO John Barnwell, "the name change better reflects our existing diversified holdings and ongoing acquisition strategy beyond media, while keeping the legacy value of Evening Post."
Evening Post Industries will continue its role as a leading provider of trusted news, information and entertainment delivered across a robust operating platform. The company publishes three daily newspapers, 11 community newspapers, and a book publishing unit within Evening Post Publishing Newspaper Group.
In the Palmetto State, Evening Post Industries owns The Post and Courier in Charleston, the Aiken Standard, the Georgetown Times, the Summerville Journal Scene, The Berkeley Independent in Moncks Corner, The (Goose Creek) Gazette, the Moultrie News, The Kingstree News and The (North Augusta) Star.
The company has three subsidiary groups based in St. Paul, Minnesota. Cordillera Communications operates in 11 network-affiliated broadcast television markets. Informed Interactive provides digital services across all EPI newspaper and television markets, and Clear Night Group is the company's newly formed marketing services division.
Evening Post Industries is currently engaged in the development of property it owns on the Charleston peninsula, and the company owns and manages timber property in coastal South Carolina through its subsidiary, White Oak Forestry.
Founded in 1896, the company is based in Charleston.

Four journalists to be inducted into The State/Record Hall of Fame
Since 1891, The State newspaper in Columbia has been South Carolina’s news leader. For more than 120 years, thousands of reporters, editors, photographers, designers and artists have chronicled the life of the state and its most important moments.
This year, the company is instituting The State/Record Hall of Fame, to honor those journalists, stories and images from The State and The Columbia Record that have made an indelible stamp on South Carolina and the nation. The inaugural inductees are Marilyn Walser Thompson, Leland Allen “Lee” Bandy, Narciso Gener “N.G.” Gonzales and Oscar Jackson “Jak” Smyrl Jr.

The State honors present, past luminaries at awards ceremony
By Cassie Cope, The State
Three reporters and an assistant sports editor at The State in Columbia received top journalism honors from the newspaper Thursday. Dawn Hinshaw, Clif LeBlanc and John Monk received the Gonzales Award for team coverage of the 2012 Richland County election fiasco and its fallout. The award, which each have won previously, was established in 1968 to recognize outstanding reporting and writing.
Meredith Sheffer – who designs sports sections and magazines, including GoGamecocks – received the Hampton Award, established in 1980 in recognition of outstanding design, editing or photography.
The four staff members were honored last week during a ceremony at the newspaper's offices.

Waccamaw papers place in NNA contest
Two Waccamaw Publishers newspapers have taken home four national awards for investigative journalism and business reporting in the National Newspaper Better Newspaper Contest.
The Carolina Forest Chronicle won third place for best investigative or in-depth story or series in the non-daily, over 10,000 circulation division for "Black Eye for Project Blue," an investigative report into the criminal history of an executive tied to an Horry County economic development project code-named "Project Blue."
"Journalists usually react, but this effort was proactive," contest judges said. "Great research, time consuming and thorough."
The Chronicle also won honorable mention for "Emails outline ouster," a report about emails that unveiled Coastal Carolina University's recruitment of football coach Joe Moglia months before the dismissal of former coach David Bennett.
Also winning two awards was the Myrtle Beach Herald, which took third in best investigative or in-depth story or series in the non-daily, circulation 3,000 to 9,000 for "Executive's past raises questions," another report about Project Blue.
"Great writing and very interesting subject," judges said. "Well-investigated and presented."
The Herald also won honorable mention for best business feature story for "Mr. Clarence's magic."
This is the second time a Waccamaw Publishers newspaper has placed in the NNA contest.

AOL will close or sell unprofitable Patch sites
By Andrew Beaujon, Poynter.org
In AOL’s earnings call, CEO Tim Armstrong talked about Patch, revealing “how he plans to keep his promise to make the network of local news websites profitable by the end of 2013: by closing, selling or finding partners for the 300 or so Patch sites that, in the company’s estimation, aren’t on a course to break even anytime soon,” Jeff Bercovici reports.
Newspaper sites may be potential suitors, Armstrong said in Bercovici’s account.

NNA convention to be held in Phoenix this Sept.
The National Newspaper Association’s 127th Annual Convention & Trade Show, “Thriving in the Heat...Grand Challenges, Grand responsibilities,” will be held at the Arizona Grand Resort in Phoenix, AZ September 12-15. The convention will address pressing business objectives of community newspaper owners, publishers and senior staff with educational sessions and peer-sharing activities.
The educational sessions will include four general sessions, including the Great Idea Exchange and four sets of concurrent sessions to choose from on Friday, with topics ranging from investigative reporting, reaching the next generation, classifieds, design, audience engagement and the Affordable Care Act. Click here to register.

How Bezos, in his first memo to Washington Post staff, achieved believable optimism
By Butch Ward and Jill Geisler, Poynter
Imagine this: You’re a reporter at The Washington Post and you’ve just heard your company has been bought by, of all people, the guy who created Amazon.
Graham. Bradlee. Woodward. Bernstein.
Bezos?
Think you’re nervous?
Now imagine this:
You’re Jeff Bezos and you know that you’re about to own a building filled with thousands of employees as nervous as that reporter. And you also know that the first thing you say to them will be remembered as vividly as their first kiss, first car or, maybe, the first time they bought a CD on Amazon.
If you’re really good, you’ll say something that leaves them as optimistic about the future of their company as you are.
If you’re really good, you’ll say something they really believe.
Well, I don’t work for the Post, and so I won’t speak for the staff there. But I think the memo that Jeff Bezos released shortly after the purchase was announced is one fine piece of work.
It’s conversational. It acknowledges the tough realities of the news business. It points to the need for change.
And it makes promises. Bezos promises to honor the values of the Washington Post, to own up to mistakes, to “slow down” in order to get it right, to be courageous in the pursuit of truth.
He does not say everyone will keep their jobs. But then, no one has promised that at the Post for a long time. What Bezos demonstrates is that an empty promise of continued employment does not create optimism — but a genuine promise to commit to important journalism can.
Yes, this memo communicates optimism. In the face of tough realities, Bezos says to that building filled with apprehensive employees, we can “invent” what we want to be, and we can succeed.
Related video: Can Amazon's founder help Washington Post turn page towards profit? Tom Rosenstiel of the American Press Institute gives his take on The Washington Post sale and the challenges for print media companies to be profitable.
Related video: Donald Graham, the Post Co. chairman and chief executive explains why he came to believe that Bezos offers the Post the best chance to thrive after 80 years of Graham family ownership.

Why we must write more concisely
It's almost impossible to go a day without new statistics illustrating how our audience is quickly shifting to mobile devices. The Census Bureau says almost half the U.S. population 15 and older has a smartphone. The Pew Research Center puts it even higher, 56 percent. A significant number say they use their phone as the main way to get online.
But we still do too much writing as if the reader will lean back with "the paper" in an easy chair. We have to change. Even our "print" writing will benefit.
People using mobile devices consume information in short bursts as time allows. They aren't thrilled with ledes and paragraphs that sprawl over two or three small screens.
How to talk about your competitors
I was talking to Kyle, an advertiser who has been dealing with media representatives for many years. “I can tell a lot about a sales person by what they say about their competitors,” he said. “It is extremely unprofessional to try to make sales points by trashing the other guys. In fact, negative comments reveal more about the critic than they do about the object of their criticism.”
On the other hand, Kyle explained, it pays to be positive and diplomatic. “When a sales person shows sincere respect for the competition, that goes a long way toward winning my trust."
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Aug.15: Essentials of Adobe Illustrator Workshop, SCPA Offices, Columbia

Aug. 16: Webinar: How To Reinvent Your News Media Brand

Aug. 21: SCPA Executive Committee Retreat, SCPA Offices, Columbia

Aug. 22: Digital and Database Marketing, Georgia Press Association, Atlanta, GA

Aug. 28: Webinar: The Latest Apps For News Reporting

Sept. 12: Ad Design Workshop, SCPA Offices, Columbia

Sept.13: Daily Publishers Roundtable, SCPA Offices, Columbia

Sept. 13: Webinar: Digital Subscriptions: Highlights, Trends and Potential

Sept. 19: Advanced InDesign and PDF Workshop, SCPA Offices, Columbia

Sept. 20: Webinar: Collaborating for Success: Competitive Business Models

Sept. 20: SCPA Collegiate Leadership Summit, SCPA Offices, Columbia

Sept. 26: SCPA Executive Committee Meeting, SCPA Offices, Columbia

Oct. 10: You Call the Shots: create your own design workshop, SCPA Offices, Columbia

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