SCPA to host advanced InDesign and PDF training Sept. 19
SCPA invites you to attend an advanced InDesign and PDF workshop on Sept. 19, from 9:30 a.m. until 4 p.m., at SCPA offices in Columbia.
In the morning, SCPA trainer and Adobe expert Michelle Kerscher will help you buff up on your InDesign skills. Michelle will go over advanced features including libraries, styles, scripts, effects, paths, master pages, data merge and more. She'll share her favorite tips and tricks, and will help you better understand how to use InDesign to optimize your production and streamline your organization's design and editorial processes. We guarantee you'll leave with tips to make your work easier and faster. You don't want to miss this session!
In the afternoon, Michelle will teach attendees how to properly create, distill and send high quality PDFs that will be used in newspapers, magazines or other commercial print projects. Are you exporting your InDesign projects directly out of InDesign as PDFs? Join us and we'll explain to you why this is a no-no. Michelle will cover everything you've ever wanted to know about PDFs, including the importance of embedding your fonts, creating Postscript files, and how to preflight your PDFs. She will cover the preferences and settings most appropriate for PDF files that will run in newspapers and magazines. She'll also address how to manage your PDF file sizes and how to fix problem PDFs so they'll run correctly.
Registration is limited to 30 seats for this training event. Register here.

NNA warns federal regs may freeze foreclosures in mid-January
By Tonda F. Rush, NNA CEO and General Counsel
Newspapers that have already faced much disruption in their public notice business for foreclosures may be about to face another shock. The mortgage foreclosure process will freeze for many types of loans from mid-January to mid-April while mortgage servicers begin to comply with a new set of federal consumer protection rules.
How quickly the transition in the remaining months of 2013 will develop remains to be seen.
The new federal Consumer Financial Protection Bureau, which recently required its first permanent director when Richard Cordray was finally approved by the Senate in early July after long partisan-driven delays, has flexed its new muscles over the mortgage markets. In July, it finalized a new set of consumer protection rules governing mortgage services that are intended to give borrowers more tools to avoid losing their homes.
The new rules are intended to stall foreclosures for 120 days after a lender determines a loan is in default. During that time, the servicer has new obligations to give borrowers an opportunity to avoid foreclosure, such as refinancing, agreeing to short sales and simply raising the money to cure the default.
Only after the 120 days have tolled can the servicer begin the foreclosure process. The new rules also prevent services from providing forced-insurance without following certain personal notice processes and must comply with requests for data corrections within a specified time period.

News sharing site to offer USC, Clemson football photos
SCPA is again posting USC and Clemson home game photos on the S.C. News Exchange site. No password is required to download the photos. Simply go to the site a few hours after the game and click on the thumbnails to download the high resolution photos. If you'd like any specific shots of your hometown's players, contact Bill.
"We're getting some good feedback on the first game shots and are glad to see the popularity of this growing," said SCPA Executive Director Bill Rogers. "We apologize for the mess up with last week's Clemson game photos, but we think we have it fixed for the future. Anyone who would like to shoot the Clemson games can contact me immediately."
Also on the News Exchange site:

  • Editorial cartoons by Walt Inabinet and Stuart Neiman
  • Tree Talk column by Master Tree Farmer Joanna Angle (This week's column is very interesting... tackling how you can become a tree when you die.)
  • A column by Phil Noble, president of the S.C. New Democrats
  • Features and news stories from The Carolina Reporter and News at USC and the S.C. Policy Council's The Nerve
  • Press releases sent out through SCNN's eRelease service

You'll also notice more postings from SCPA's Collegiate Members. The college papers have started sharing content, and all member papers are welcome to use their stories and photos. Please credit appropriately.
"We also encourage our member papers to share features and stories from their newsroom with fellow papers across the state," Rogers said.
When you have a great feature or news in your paper that is of statewide interest, please post it. If you need help posting, just let us know.
The News Exchange is a cooperative sharing site exclusively for use by members of SCPA. Please use appropriate bylines and credit lines. Stories, editorials and photos are for use only in member publications and on their websites.

Still time to sign up for SCPA College Pick 'em
Summerville publisher Ellen Priest dominates Week One
SCPA's ESPN College Pick 'em League is off to a great start after week one of college football, but we need more members to participate! We'll award a trophy to the overall winner to keep for a year and bragging rights as the best football prognosticator in the Palmetto State's newspaper industry.
Last week, Summerville publisher Ellen Priest took the lead with 48 out of 55 available points. In last place was SCPA Executive Director Bill Rogers, with 28 points (he did get the Alabama game right), who assures us that he is "confident" his points will be higher this week!
There's still time to join your fellow SCPA members in the ESPN College Pick' em in a Press Association group. To get in the action now, you must create an ESPN username or log in with Facebook. Click here to join SCPA's Pick' em game. If you get lost, go to the group directory and search for S.C. Press Association to join our group.
College Pick 'em is a pick-the-winner game with a twist: players must rank their picks in order of confidence. Pick 'em challenges you to select the winner of 10 selected games for 15 weeks during the NCAA football season using a confidence scoring system. You receive the amount of confidence points you assigned to each game, but only if you correctly selected the winning team. Log in to the College Pick 'em page every Monday for the upcoming week's matchups and previews. You may change your selections at any time during the week, but all game selections must be finalized by the scheduled kickoff time of the first game listed each week.

Staff Reporter
Pickens County Courier

What do you like best about your job?
My job as a reporter is the perfect marriage of people and words – my passions in life outside of my family. I thoroughly enjoy meeting new people and then using language and words to craft their stories.  

What’s your favorite SCPA member service?
I enjoy participating in the SCPA News Contest each year and any time I have a question, Jen Madden is fantastic about responding and getting me the information I need.

Any big plans coming up?
In addition to reporting for the paper, I recently started working for The Parenting Place (a non-profit organization that is part of the Healthy Families initative with programs designed to prevent child abuse through parenting education) where I make weekly home visits to first time moms and also provide counseling services. After earning my MA in English, I returned to graduate school to earn an M.Ed. in counseling. I am considering enrolling in graduate school again to pursue my doctorate degree in the counseling field.  

Who has had the biggest influence on your career and why?
Reading Jack Kerouac’s On the Road as a junior in high school cemented my desire to become a writer. The biggest influence on my career, however, would have to be my mom. She always encouraged me to follow my passions in life. Most importantly, she taught me to value people and to champion the underdog. I enjoy writing human interest and feature stories that focus on the unsung, every day ordinary people. Because of my mom, I value people, even those people who are not high profile or famous, and the stories they have to share.  

What are some area attractions/restaurants in your community visitors shouldn’t miss?
There is a little Italian Restaurant – ‘off the beaten path’ – by the Foothills Playhouse in Easley. Bella Vita is only open Thursday through Saturday, and the menu is new each week based on what is fresh and local. The chef reminds me of Joe Peshi. He and his wife serve a meal that is incredible. Whether you choose an offering from The Land, The Sea or The Air, you receive a complete Italian experience – antipasto course, pasta course, main course, homemade bread and sweet cream filled cannoli. After a fantastic dinner, it is a short walk next door to the Foothills Playhouse to be entertained by the theatrical talents of home grown thespians.

What is something most people don’t know about you?
For one semester in college, I was a pre-med major. I sat through one chemistry class and knew the medical field was not for me. The next semester, I moved over to the English Department and I never looked back.

If you could change one thing about the newspaper industry, what would it be?
The Pickens County Courier is the only locally owned and operated newspaper in Pickens County. There is something unique about writing for a smaller, non-corporate owned paper. We are very much a family and I enjoy the fact that we are able to focus on local people and local stories that might not ‘matter’ in a larger metropolitan area but are the backbone of our community.

What do you like to do outside of work?
I’m not an artist by any stretch of the imagination, but I am creative. I recently taught myself to sew and quilt. I’ve worked on several different projects of late including quilt square wall hangings for a mission trip to Haiti and quilts for my daughters. I embroider. I am an avid scrapbooker and paper crafter. And I love to find old pieces of furniture at thrift stores and paint them, duct tape them or cover them in paper collages.

Spartanburg sheriff, councilmen discuss county's communications department in closed meeting
By Felicia Kitzmiller, Herald-Journal
Several Spartanburg County Council members and Sheriff Chuck Wright met on Aug. 30, to discuss concerns about 911 communications and possibly transferring leadership of the department to the sheriff's office.
Enough council members attended the meeting to create a quorum. The meeting was not open to the public nor was the public or members of the media notified. SCPA attorney Jay Bender said the meeting violated the FOIA.
Councilman Dale Culbreth is the chairman of the personnel and finance committee and said he attended the meeting in that capacity, and did not think about his dual position as a member of the public safety committee.
"That was the last thing on my mind this morning," Culbreth said. "I wouldn't say that we orchestrated some clandestine meeting. We were trying to solve a problem. I worry about my firemen…I worry there will be loss of life because we can't communicate."
Regardless of the capacity Culbreth thought he was acting in when he attended the meeting, it violates the law, Bender said.
"What does he do? Does he wear a different cap when he's a member of the public safety committee and when he's chairman of the personnel committee?" Bender said. "It doesn't make any difference what they call themselves. ... That's very creative but still illegal."

Morrison visits The Lancaster News offices following accident
By Jesef Williams, The Lancaster News
Aaron Morrison is back to smiling, telling jokes and sharing heartfelt sentiments.
Morrison, the staff photographer for The Lancaster News and Carolina Gateway, had been under intense medical care since he was seriously injured in a July 15 auto accident.
On Aug. 20, he paid a visit to his TLN coworkers.
"I really miss you guys," Morrison told staff members during a drop-in with his father, Bill Morrison.
The impromptu visit caused a number of coworkers to shed tears. Even Morrison started to get emotional.
Morrison said he wants to thank everyone in Lancaster County and beyond for their thoughts, well wishes and prayers.
Morrison, 37, suffered life-threatening head injuries and remained in a coma for days at Carolinas Medical Center in Charlotte following a July 15 wreck in which he was rear-ended by a BMW in Ballantyne, N.C.
Nicholas Michael Borden, 31, of Indian Land, the driver of the BMW, faces charges of driving while intoxicated, reckless driving to endanger and felony serious injury by vehicle.
Over the last few weeks, Morrison has been going through therapy at a CMC rehabilitation center. Family and friends have remarked on his improvement.
Morrison is now living in Blythewood with his father. He will undergo outpatient therapy at a medical facility there.
His goal is to eventually resume his photographer duties at The Lancaster News, where he's worked since 2006.
Cards and letters may be sent to Aaron Morrison, c/o The Lancaster News, P.O. Box 640, Lancaster, SC 29721.
A bank account at Founders Federal Credit Union has been established to assist Morrison and his family with medical costs. Anyone can donate money to the account, which is called the Aaron Morrison Hospital Fund.

Historic Newberry newspapers join digitized collection
By Joey Holleman, The State
Newberry County history is a whole lot easier to research now, with the recent digitization of 72 years worth of local newspapers. Newberry newspapers from 1865-1937 are the latest captured in the South Carolina Digital Newspaper Program at the University of South Carolina Libraries. They were added to the Library of Congress website in early August.
The program involves capturing the images of individual pages from newspapers with a special camera. The digitizing even allows for computer word searches.
That means if you're looking for a certain person or event, you type those words into a search engine. All pages with those words pop up, with red highlights over the words themselves. As with such searches, the more unusual names or the more specific events are easier to find.
The program at USC started in 2009 with a grant to digitize about 100,000 pages. A second grant in 2011 is paying for another 100,000 pages.
The effort has focused on rural newspapers and African-American newspapers, in part because they are less likely to have microfilm or print archives in local libraries.

Local engagement is key to revenue, audience development
By Dan Johnson, INMA
The more fragmented newspaper audiences become, the more opportunities news organizations will have to engage, promote their brands, and increase their revenue streams, both in print and online. ... Now, not to beat a dead horse, but IT’S ALL ABOUT LOCAL. Visit the Newseum’s front page gallery, and randomly look at the front pages of several newspapers. You’ll find that, while there are some national and international news stories, most newspapers lead with local content.
Obviously, newspaper companies get the importance of local coverage. But there’s more to it than that.
Overall, most newspapers have done a better job of news coverage and product development in order to reach the ever-fragmenting audiences in their markets. To truly develop and attract these audiences, newspapers must better engage and be a part of their communities.

How to get past the print-first mindset
By John Kroll, johnkrolldigital.com
Well, there goes one “grass is always greener” belief.
Newsrooms that want to adapt to digital ways can find that it’s hard to get their journalists to think about online until it’s almost too late — the stories are almost done, the photos have been taken, and then — oh, I guess we should talk about what we’ll do with this online. I had consoled myself with the thought that this was mostly due to the fairly lopsided bell curve of ages in the newsrooms I’m familiar with. The kids today, they’ll all think digital first, right?
Maybe not. After my recent series about newsroom leadership, I heard from Marie Villa, media advisor for the student newspaper at St. John Fisher College in New York: "I just want some advice on how I can get the students to think digital first. You’d think with as much technology as they use, it would come easy for them. But it doesn’t."
I came up with three key approaches, based on what seemed to work with my newsroom.
1. Make it unavoidable. As much as possible, avoid separating the staff into those with online jobs and everyone else. Where you have a social media editor or a videographer, don’t let them turn into a servant class, sheltering the “real” journalists from having to think about online. Instead, they should devote a lot of their time to coaching the rest of the staff. Give a reporter a promo from your social media editor and she tweets for a day; teach her to use Hootsuite effectively and she tweets for life.

How two small family-owned newspapers in Vermont had success with a paywall
By Bill Mitchell, Poynter
Most discussion about online paywalls has focused on the big guys, and more recently, on big chains. The New York Times boasts of dramatic results from the wall it erected in March 2011 and its subsequent success selling all-digital subscriptions and print + digital bundles. Gannett is the largest of the many chains that have followed suit and seen growth in circulation revenues, up in 2012 industry-wide for the first time in years.
More and more smaller and mid-sized news organizations are investigating ways to charge for content online, but it is a more daunting task for small papers, especially independents.
What follows is a close look at the experience so far of one such organization — the family owned The Rutland Times Herald and related Vermont companies. The Herald is the oldest continuously published family-owned newspaper produced under the same name in the same city. (I'm no relation to the Mitchell family that has owned the Herald since 1947.)
The Rutland Times Herald and its sister paper Barre-Montpelier Times Argus have added six figures in annual online subscription revenue while losing less than 9% of digital advertising.

Dutch campaign shows value of news by imagining life without it
By Erik Grimm, INMA
News media companies play an important role in our society, both on a personal level and for society as a whole.
But nowadays, public opinion underestimates the role of news media. They are perceived like the sun, something that's there every morning but unappreciated.
A new campaign by 39 Dutch brands in all possible news media — including newspapers, websites, social media (online virals), and radio — set out to change this perception by persuading the Dutch public of the indispensable value of news.
Led by NDP Nieuwsmedia, the campaign has received a wide reception in the Dutch media. It will enable follow-up for specific target audiences, such as politicians (lobby), education (young readers), and advertisers, and encourage a better entrepreneurial climate and more appreciation from readers and advertisers.
The creative concept of the ads focuses on the importance of journalism. The creatives illustrate what we would miss if news media were not around.
The kickoff advertisement, for example, states: “This is what you would have known about Syria without news media.” This was followed by an empty space to symbolise how little that is.
The ad ends with a slogan that is hard to translate, something like “news media, preferred suppliers of knowledge.” You can find all the details of the campaign, including all creatives, online at http://jehoofdsponsor.nl/.

Amish newspapers thrive in digital age
By Clare Ansberry, Wall Street Journal
SUGARCREEK, Ohio—The corn stands 5 feet tall, the temperatures are in the 90s and Johnny Byler got hooked on his head while fishing with a friend, reported Mrs. Jerry Ray Byler in a recent front-page article of the Budget.
Mrs. Byler is one of about 860 correspondents for the Budget, a 123-year-old weekly newspaper, which carries the news of Amish and Mennonite communities, from Diagonal, Iowa, to the three Minnesota outposts of Bertha, Clarissa and Lenora. They write about who got married, who went to church, who received dentures—and how 11 chickens went missing when Toby Schrocks of Cisne, Ill., forgot to close the chicken-house door.
Budget Correspondent Paul Troyers in Genesee, Pa., reported that family members held an auction with good results. "The medium-sized dinner bell that mom wanted to throw out brought $400," he wrote.
While many newspapers are struggling and competing with the Internet, the Budget isn't. Its 18,000 subscribers for the most part don't text, email, have computers or smartphones. They use the Budget, which is mailed to their homes, to keep them informed, post notices or exchange helpful hints.

Find out how many people in your county have health insurance and how many don't
By Al Cross, Rural Journalism Blog
With enrollment in state health-insurance exchanges four weeks away, the Census Bureau has just issued some very useful information for rural journalists: county-by-county figures, by age group, on Americans with and without health coverage. Even better than maps is an interactive tool that allows you to map and rank counties by various factors. ...
And you can create your own state-by-state maps, suitable for publication. The Census site is here; the interactive tool is here. To get county data, limit the geography to a state and check the Show Counties box.

Troubles ahead for Internet advertising
By Quentin Hardy, The New York Times
When it comes to advertising, the Internet is at war with itself.
Much of the Web relies on advertising income, but anti-ad technology could put a dent in that revenue. A recent report from the Web service PageFair said that on average 22.7 percent of visitors to 220 Web sites were using ad-blocking software, which automatically removes most ads from a Web page. …
PageFair said the practice was growing at a rate that suggests almost all sites will appear without ads by 2018. …
There is another, possibly more serious problem ahead for online advertising — or at least the people working in it. What ads are, how they work, and what role they play in the final goal of arousing buyers are changing, too.
We are all increasingly tracked, online and offline, and our friendships and tastes are noted in order to send us the ads that algorithms suggest we will act upon. If we do seem interested in something expensive, like a car or a trip, we may be tracked and fed information for a period of days or months. That means a single ad is relatively less important.
Advertising, in effect, will have a less distinct role in overall marketing. And when a product or function is subsumed, it typically loses some of its profit margin. …
“Companies are setting up to maintain relationships with 100 million or more people at a time,” said Marc Benioff, a founder and the chief executive of Salesforce. “They will connect with their customers from all sorts of places: Canon from inside an Internet-connected camera; Toyota from inside a connected car. …
If it does turn out that companies turn their products, like cars and cameras, into media devices, much of what used to be ad messaging will travel there. At that point, not just agencies, but Web pages that depend on them … will have struggles of their own.

Goodbye to two old friends
I'd like to take a moment to mark the passing of two old journalism friends.
These aren't people, but publications of note from two noteworthy figures in journalism and journalism education: Writer-L from two-time Pulitzer winner Jon Franklin and Update from journalism professor Melvin Mencher.
In these tumultuous times, both were places to which one could repair for a moment of reflection, a knowing insight and, most of all, a path of discovery to new and wondrous corners of this myriad-faceted thing we call journalism.
Writer-L (www.writerl.com) began in 1994, a subscription mail list that Franklin operated with his wife, Lynn, as a gathering place for those who love the craft of narrative journalism. I was mostly a lurker, enamored with the advice from Walt Harrington, Jack Hart, Roy Peter Clark, David Hayes, Wendy Call, Mark Kramer, Tam Hallman, Tom French, Michelle Hiskey – so many that for $35 a year it was dollar for dollar some of the best journalism education you could get.
A simple formula for (sales) meetings
Sherry works in the production department of a large paper. She told me about the special formula they frequently use in meetings that are intended to evaluate procedures. The meetings are based on three simple questions: (1) What should we start doing? (2) What should we stop doing? And (3) What should we continue? "I don't know the origin of the formula," Sherry said, "because it was being used before I arrived. Like so many other techniques, the beauty is in its simplicity. We begin by posting three sheets of flip-chart paper on the wall. One is labeled 'start,' one is labeled 'stop,' and one is labeled 'continue.' We focus on a specific issue and list ideas in each category. It's natural to bounce back and forth between the categories. One idea leads to another, sometimes on a different sheet." Let's take a look at the three questions: 1. What do we need to start doing? "In an industry that is changing faster than ever before, this forces us to think beyond the way we're currently doing things," Sherry said.
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Sept.13: Daily Publishers' Roundtable, SCPA Offices, Columbia

Sept. 13: Webinar: Digital Subscriptions: Highlights, Trends and Potential

Sept. 19: Advanced InDesign and PDF Workshop, SCPA Offices, Columbia

Sept. 20: Webinar: Collaborating for Success: Competitive Business Models

Sept. 20: SCPA Collegiate Leadership Summit, SCPA Offices, Columbia

Sept. 26: SCPA Executive Committee Meeting, SCPA Offices, Columbia

Oct. 3: Webinar: The Five Most Important Questions In Sales

Oct. 6-12: National Newspaper Week

Oct. 10: You Call the Shots: create your own design workshop with Ed Henninger, SCPA Offices, Columbia

Oct. 10: Webinar: How Search Engine Optimization (SEO) Can Benefit Your Advertisers

Oct. 11: Webinar: More Detail, Less Clutter In Your Writing

Oct. 24: Ad Basics, SCPA Offices, Columbia

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