The PALMY Advertising Contest annually honors the best newspaper advertising in South Carolina. This contest recognizes and promotes individual efforts by advertising staffs of South Carolina newspapers, encourages creativity in advertising sales, layout and copy writing, and fosters excellence in newspaper advertising, which in turn produces maximum results for newspaper advertisers. This year's winners come from 652 very strong print and digital entries submitted by 21 SCPA member newspapers. Members of the Virginia Press Association served as contest judges.
View the slideshow below to see the winning ads by category. Judges' comments are included for first place winners.
President's Awards for Best Newspaper Advertising
The President's Award for Best Overall Advertising goes to one weekly newspaper and one daily newspaper, based on number and ranking of awards won, regardless of circulation. Congratulations to the winners!
- Daily Winner - The Post and Courier, Charleston
- Weekly Winner - Carolina Gateway, Lancaster
Best of Show Ads
These three awards are presented for the best ad in each circulation division, regardless of category.