NNA Convention set for Oct. 3-7 in Charleston
The National Newspaper Association is coming to the Palmetto State!
NNA is excited to bring its 126th Annual Convention & Trade Show to Charleston, Oct. 3-7.
All SCPA members are invited to attend the convention at NNA member rates.
The meeting is devoted to the challenges, opportunities and shared experiences of community newspaper management.
NNA's meeting is open to owners, publishers and senior management dedicated to improving their newspapers' value to the community while helping their bottom line.
In addition to social and networking events, the NNA convention has tons of great training sessions from national experts! Sessions will cover various topics including libel, ad sales, covering community issues, monetizing digital, public notice, social media and reader-submitted content, postal and circulation issues, paywalls and more! There will also be time to share ideas with your peers from across the country.
Judy Muller, an American journalist, will be the keynote speaker during the opening breakfast. She has been a correspondent for ABC News since 1990, contributing reports to such programs as “Nightline” and “World News Tonight.” She is a regular contributor to National Public Radio’s “Morning Edition” program. Before her employment with ABC, she worked for CBS News, contributing to “CBS News Sunday Morning” and the “CBS Weekend News.” She joined the faculty of the Annenberg School for Communication at the University of Southern California in 2003, and now serves as an associate professor of journalism.
The majority of the conference will take place at the Embassy Suites in North Charleston.
The Friday night extravaganza will be held at Boone Hall Plantation. The night will include a lowcountry boil and a special Gullah presentation.
Register here.
To make your hotel reservation at the Embassy Suites, click here. The group rate is $150 per night and the block will be released on Aug. 31, 2012.

Charleston's Hawkins is retiring, but he faces forward, not back
By Teri Saylor, Special to NNA Publishers' Auxiliary
Editor's note: The National Newspaper Association will hold its 126th Annual Convention in Charleston, home of The Post and Courier, founded in 1803. Bill Hawkins, its editor since 2005 and publisher since 2009, is set to retire at the end of this year.
As the oldest continuously published newspaper in the South, and one of the oldest in the entire U.S, The Post and Courier of Charleston, survived the Civil War, the advent of TV, the conversion to cold type, the demise of the afternoon daily and Hurricane Hugo.
Publisher Bill Hawkins has no doubt the newspaper will survive the dramatic shift to digital media, too.
Like a youngster with new toys for his sandbox, new bells and whistles on his bicycle, and extra arrows in his quiver, Hawkins has taken The Post and Courier to new heights using technology without turning his back on newsprint.
"We have changed," he says. "We have a state of the art digital desk, and we are first on every platform. Our mobile use is up 116 percent over last year. We even have a social media director. We have a full complement of tools. News, information, advertising -- any way anyone wants it delivered, we can do it."
The Post and Courier even has a weekly TV show on Comcast Cable, hosted by a popular former TV reporter.
The Post and Courier traces its ancestry to three 19th century newspapers, The Charleston Courier, founded in 1803; The Charleston Daily News, founded in 1865, and The Evening Post, founded in 1894. Over the years, the newspapers merged, finally becoming The Post and Courier in 1991.
The newspaper has been in the Manigault family since 1895.
"One thing that has not changed is newsprint is still our core business," he says. "With all the hoopla over digital, that is still just a fraction of our revenue. I predict the gap will close eventually, but that hasn't happened yet."
Hawkins, who will retire Dec. 31 from his post as executive editor and publisher of the storied southern newspaper after 44 years in the business, claims his career has been accidental.
Serendipitous is a better description.
He possibly is living out a self-fulfilling prophecy set in motion before he was ever born. read

Bennettsville publisher awarded the 2012 Main Street S.C. Downtown Service Award
Bill Kinney Jr., publisher and editor of the Marlboro Herald-Advocate in Bennettsville, was awarded the 2012 Main Street South Carolina Downtown Public Service Award at the Municipal Association’s 72nd Annual Meeting on June 30.
Kinney was nominated by the Bennettsville Downtown Development Association and received his plaque from Mayor Dexe Bostick at a recent Bennettsville City Council meeting. Main Street South Carolina is a program of the Municipal Association of South Carolina, and an affiliate of The National Trust for Historic Preservation. The award recognizes an elected official, appointed public official, resident or organization who contributes leadership, vision and support to downtown revitalization efforts beyond the normal call of duty.
As editor and publisher of the Marlboro Herald-Advocate, Kinney chronicles life in historic Bennettsville.
“Bill’s paper covers Bennettsville Downtown Development Association events, but his involvement doesn’t stop there. Using information from the National Main Street Center, Kinney follows national trends in downtown development and educates his readers on what can be done and how they can support local downtown development projects,” said Beppie LeGrand, Main Street SC manager.

Staffer hired at Barnwell newspaper
The People-Sentinel welcomed David Purtell as one of their staff writers July 23.
A native of Midland, Michigan, David is a 2011 graduate of the University of South Carolina with a B.A. in journalism. He is the son of Marc and Mary Jane Purtell of Midland, Michigan.
David will be covering the municipal meetings within Barnwell County as his main beat, but will also cover community events, human interest stories and breaking news for the newspaper.

Hughes joins Anderson University
Butch Hughes, former President and Publisher of the Anderson Independent Mail, has joined Anderson University as Associate Vice President for Development. He will oversee the University's Board of Visitors, serve as a key major gift officer, and play a role in other development initiatives for AU.
During his tenure at the paper, he led critical revenue initiatives and expense savings during a challenging time for most daily newspapers in the country.
Prior to his tenure at the Independent Mail Hughes served as General Manager of the Memphis Commercial Appeal and Advertising Director of the Knoxville News Sentinel in addition to newspaper roles in Evansville, Indiana and San Luis Obispo County in California.
Hughes joins the development team at Anderson as the University is in the midst of a major fund-raising campaign for a critically needed student center and dining commons.

McClatchy to end unlimited access to websites
McClatchy Co. announced last week that metered pay walls will be installed at the company’s newspaper websites.
While McClatchy did not disclose specifics of the plan, which will begin late this year, the company said users would be allowed a number of free page views per month before being required to pay a subscription fee.
In South Carolina, McClatchy owns The State in Columbia, The Herald in Rock Hill, The Sun News in Myrtle Beach, The Island Packet in Hilton Head and the Beaufort Gazette, the Fort Mill Times, the York Enquirer-Herald and the Lake Wylie Pilot.
“After a number of experiments and analysis on pay models, we intend to roll out a metered plan in the third quarter in five of our markets,” McClatchy CEO Pat Talamantes said in the company’s quarterly earnings call.
He said remaining McClatchy news sites will be converted beginning in the fourth quarter. He did not identify the five test markets that will begin charging in the first phase.

Postal reform hopes dashed

NNA reported this week that hopes for a legislative boost for the ailing U.S. Postal Service were dashed in July by an announcement by House of Representatives leadership that no postal reform bill would come up before the August congressional recess.
With only eight legislative days in September, the 112th Congress will have to deal with the Postal Service during an after-election lame duck session or not at all. With a stalled farm bill, the 2011 budget deal that would lead to 10 percent cuts in all agency budgets (the “sequestration” law) and funding for most federal agencies all on the lame duck calendar, the likelihood of any action has grown dim.
The National Newspaper Association has supported passage of HR 2309 with amendments in order to keep the legislative process moving, although that bill contains several provisions that NNA opposes. One controversial issue in the bill is a mandate for ending Saturday mail service, which has drawn opposition from most House Democrats and many rural Republicans. Information from the Postal Regulatory Commission indicates that, along with other service cuts, mail delivery outside urban areas would be significantly hampered by a five-day delivery schedule.

NAA list shows newspaper paywalls typically allow 11 free articles
Research conducted by the Newspaper Association of America shows that some news organizations, like Gannett, vary their paywall thresholds at different papers, while others, like Digital First, stick with the same number across them all. NAA’s spreadsheet (subscriber only) details the paywall strategy, launch date and owner for 156 papers. The metered approach is by far more popular — employed by 84 percent of the papers — than a “hard” paywall, Ebyline notes.

Website launched for journalists who want to improve coverage of poverty on any beat
Faculty and staff at the University of Georgia's Grady College of Journalism and Mass Communication have developed a site for journalists who want to improve coverage of poverty on any beat.
Advice was drawn from journalists and journalism educators across the U.S.
In addition to a blog, the site has tutorials on covering poverty as a part of most news beats, as well as many resources including tip sheets, a bibliography and links to the best poverty-oriented websites.
You can also sign up to receive weekly story ideas.
Funding for the site was made possible by the University of Georgia Research Foundation under a grant administered by the Office of the Vice President of Public Service and Outreach.

One story of health insurance and health reform, doable in any American community
Here's a story for every news outlet in the United States, no matter how small or large: Randall Patrick of The Kentucky Standard in Bardstown shows how the federal health-care reform law is having an effect at the individual level by telling the story of a local resident who was uninsured and is more than $65,000 in debt due to her fight against cancer. read

Newspaper takes a stand on anonymous commenters

The Internet is slowly becoming a less anonymous place. YouTube has a new policy encouraging commenters to use their real names, and many news sites have switched to a login system run by Facebook. News sites that still allow anonymous comments are finding there are legal risks. read

NNA urges PRC to examine USPS' direct mail program
The National Newspaper Association urged the Postal Regulatory Commission to deeply examine the implications and consequences of the U.S. Postal Service's Every Door Direct Mail program, begun in 2011 to entice small businesses to use the mail. The Postal Service has requested authority to turn the experiment into a permanent program, pricing direct mail pieces at 16 cents (up from 14.5 cents now) and permitting up to 5,000 pieces per ZIP code to be mailed each day by a business. The program began with the Postal Service's determination to relax the addressing requirements for Standard mail entered on city carrier routes. In addition to permitting a simplified addressing regimen with no permit fee required that eliminated the need for costly mailing lists, USPS at the same time rolled out what it then called Mail Marketing Made Easy, later named Every Door Direct Mail. Since then, it has promoted the program widely, even using its TV advertising character to urge businesses to use EDDM. Though the stated goal was to get non-mailing businesses to try direct mail, NNA and others have argued that it is simply diverting mail from one USPS classification to another.

Gerhard Spieler, Lowcountry historian, writer and newspaper columnist, dies at 92
Gerhard Spieler, a German native who spent nearly four decades researching and writing about the Lowcountry's historical people and events -- many of which were catalogued in weekly columns in The Beaufort Gazette -- has died. He was 92.
Known as a prodigious researcher with a vast collection of historical documents, Spieler wrote extensively about local churches, cemeteries, military forts and prominent local families. His research also included the area's African American history, including churches and cemeteries. Spieler's weekly column ran from 1972 to 2007 in the Gazette.
At the time of his death, he was working with local historian Lawrence Rowland on the second and third volumes of "The History of Beaufort County South Carolina," which haven't yet been published.

What are the arguments for, against sending stories to sources before publication?
Washington Post reporter Daniel de Vise is under the spotlight for allowing sources to review one of his stories and suggest changes prior to publication. Forrest Wilder of the Texas Observer outed de Vise Tuesday after obtaining email exchanges between him and and his sources at the University of Texas at Austin.Wilder's piece has continued a recent debate about whether it's OK to let sources approve quotes and information prior to publication. In a live chat, Poynter's Kelly McBride discussed the controversy surrounding this issue, sought input from the audience and offered related advice. read

  Credit where it's due
"Do you see designs," the publisher asked, "where credit is given to the designer?
"I'm trying to encourage our designers to step up and use their creativity a bit more. We always have bylines for reporters. Does anyone do something on a special layout like, 'Designed by Joe Smith?' I thought it might be great to give some credit and a good chance for the designers to take more ownership."
Right…on both counts. It "would be great" to give some credit and it would be a "good chance for the designers to take more ownership."
Her note came as an email. A day or so later, we talked. Here are some of the ideas I shared with her:
OF COURSE, GIVE CREDIT! If the designer has created a page with strong visual appeal, let your designer - and your readers - know you're pleased with the effort.

Aug. 16: PhotoShop Training, SCPA Offices, Columbia

Aug. 17: Collegiate Committee Meeting, SCPA Offices, Columbia

Aug. 23: Contest Committee Meeting, SCPA Offices, Columbia

Aug. 30: Webinar: Online Promotions: Tapping Into a New Revenue Source

Sept. 3: Happy Labor Day! SCPA Offices closed in observance.

Sept. 13: Webinar: How to pursue an investigative project while juggling other stories

Sept. 14: Webinar: Digital Monetization

Sept. 20: Executive Committee Meeting, SCPA Offices, Columbia

Sept. 28: FOI Committee Meeting, SCPA Offices Columbia

Oct. 3-7: NNA Annual Convention and Trade Show, Charleston

Oct. 18: Ad Basics, SCPA Offices, Columbia

March 22-24, 2013: SCPA Annual Meeting and Awards Presentation, The Westin Poinsett Hotel, Greenville