Dear [member_name_first]: There will not be an issue of the SCPA eBulletin next Thursday, Aug. 25. We'll be back in your inbox on Sept. 1. If you have news to share, please let us know. Thanks for reading and please forward to your colleagues! Jen


Ten seats left for PhotoShop training on Sept. 1
You don't want to miss our upcoming training session on basic and advanced PhotoShop to be held Sept. 1 at SCPA Offices in Columbia. PhotoShop expert Michelle Kerscher specializes in teaching print media how to best use Adobe technology to gain better quality results in print and on the Web, and how to work more efficiently.

In the morning, Michelle will teach you all the basics you need to know about PhotoShop's many tools and palettes. In addition to covering cropping and straightening images, she'll also talk about how to properly resize and compress images for print and Web projects. Did you know there are correct file sizes and file types for certain print and Web projects? Michelle will set you straight on all of the basics!

Then in the afternoon, Michelle will go over advanced PhotoShop features including how to get better results with color and black-and-white photos by adjusting the levels, curves, hue and brightness. She'll also show you her favorite healing, fill, filter and retouching tools, including how to remove noise and refine edges. She'll wrap up the day by showing you how to create actions, which will automate repetitive tasks. After this session, you are sure to walk away with tons of tips to save you time and make your photos look better!

Michelle will touch on some of the latest features of CS5, but her classes are designed for users of all versions of the software in Mac or PC platforms.

The cost for SCPA members to attend the full-day is $65, $95 for non-members. If you would like to sign up for only the morning or afternoon session, the cost is $45 per session for members and $65 for non-members. 
View the full schedule and register. Space is limited and only 10 seats remain, so sign up today!

SCPA Foundation intern finds work at The Sun News
just another day in paradise

When we asked Winthrop Senior Claire Byun how we could have made our summer internship program better, she said, "I won a paid internship at a daily newspaper at the beach... How could it get any better?!"

Byun was one of three college students selected by the SCPA Foundation to receive a $4,000 paid 10-week internship at a S.C. newspaper. She spent her summer improving her writing and reporting skills at The Sun News in Myrtle Beach.

Byun, a print journalism major and French minor, is the rising editor of her school's newspaper, The Johnsonian. She plans to use the skills she's learned at The Sun News this year in school.

“Claire is excited about employing FOI law to get information from the university," said Carolyn Callison Murray, executive editor of The Sun News. "She asked a lot of questions about coaching writers, reporters and visual journalists.”

“Learning the 'ins and outs' of a newsroom was one of the most beneficial aspects of this internship,” Byun said.

During her internship, she reported on community and county affairs. Her work included coverage of new ordinances, events, and as Byun put it, “heartwarming tales.”

Byun said staffers of The Sun News rallied around her, providing support, advice and critiques all summer long. In turn, she helped give newsroom leaders ideas regarding multimedia and the web.

"I am beyond thankful for the professional journalism experience provided to me by the SCPA Foundation and The Sun News,” Byun said. “Because of their patience and knowledge, I've learned so much and fueled my passion for the journalism field, all while spending a summer at the beach!"

Scholarships and internships are provided from contributions from S.C. newspapers and interested individuals. 

Byun said it best : "Thank you for giving me the chance to learn and grow as a journalist. Please don't stop giving others this great opportunity!"

If you would like to make a gift to the Foundation to support future interns, contact Jen.

First Amendment survey shows need for civics lessons
By Frank Gibson
Reprinted from Tennessee Press Association

The latest national State of the First Amendment survey has an interesting mixture of news on American attitudes about “news sources,” ranging from good news to bad and from encouraging trends to troubling.

The First Amendment Center at Vanderbilt University has tracked Americans’ knowledge and feelings about the five freedoms in the first 45 words of the Bill of Rights for 15 years. It polled 1,006 adults in June.

My take-away from the results reported from the simple 17-question survey is the compelling need for more civics education. Newspapers may be the place to start. The survey leaves a lot of questions hanging, but here are some significant findings:
- 54 percent of respondents strongly agree “It is important for our democracy that the news media act as a watchdog on government.” That represents a 6 percentage point climb from two years ago. When you add those who “mildly agree,” you get to a super majority of 76 percent. That’s encouraging.
- When asked “Which of the following do you most trust as a source of news?” 40 percent of respondents listed TV, 21 percent said newspaper, 16 percent said “online news sites,” 12 percent opted for radio and 9 percent said “none.” It was the first time the question has been asked in the survey, so no trend data are available. It provided some follow up in subset questions.

Senior Editor, Anderson Independent Mail
SCPA Executive Committee Member

What do you like best about your job? 
Working with reporters to make their stories come to life. That includes everything from teaching investigative techniques to increasing the number of ways their stories can be told - in print,  with video, with photo galleries and graphics. It also includes increasing the number of platforms available to them, from printed papers to iPods to social networks.

What is your biggest challenge and how are you facing it?  
Confronting the necessary budget and staffing constraints afflicting the industry nowadays.

What's the best part of working in the newspaper industry? 
The best part hasn't changed since the invention of the printing press - storytelling. Whether in print or using Twitter, our bread and butter is still telling life's stories, and it makes being a journalist the best job in the world.

What's your favorite SCPA member service? 
Staff training and development.

Any big plans coming up?
I hope to publish a memoir about my years as managing editor of The Post and Courier. 

The Press and Standard has hired Drew Tripp as its sports editor. Tripp, who won five state awards while working for the Press and Standard from 2006-09 as a part-time sports writer, started earlier this month. Tripp, a Colleton County native, spent the last year and a half as the sports editor for the Manning Times, a publication also managed by the Press' parent company, Smith Newspapers. He replaces Brantley Strickland, who was recently promoted to the position of managing editor. Tripp is a 2006 graduate of Colleton Preparatory Academy, and attended college at Francis Marion University in Florence where he studied political science. He plans to complete his degree at the University of South Carolina Beaufort.

Jason Dillon, regional advertising director for the Morning News in Florence and its weekly newspapers, is leaving Carolina Publishing to take a new position out of state. He has accepted the position of advertising director with the New York Times Group at Star News Media in Wilmington, N.C.

Longtime newspaperman and English teacher Vic MacDonald has joined The Manning Times as a staff reporter and photographer. MacDonald comes to The Times from Newberry. He has worked for newspapers in Newberry, Greenwood, Florence, Camden and Bishopville.

industry news

Bluffton Today drops daily publication, shifts to twice weekly
Starting next week, Bluffton Today will shift from a paid daily newspaper to a twice-weekly free newspaper that will be distributed to virtually every household in the Bluffton community.
Bluffton Today was launched in 2005 as a free, home-delivered newspaper that depended entirely on ad revenue. In 2008, ad revenues declined as part of the economic downturn and the paper retreated from the free distribution model and begin charging. Now,the model is adjusting again to give Bluffton Today a financially sustainable structure. Starting on Aug. 24, the paper will publish on Wednesday and Sunday. It will also convert from tabloid to broadsheet.

The State's Wednesday TMC is undergoing a transformation
The State has started a new publication, "the extra," that will be delivered to all non-subscribing homes in Columbia. Weekly grocery and other sales circulars will come wrapped in "the extra." It will contain information about sales and stores, in addition to food, entertainment, health and personal finance briefs. It will also contain community news and feature stories on local people. Rollout of the publication will continue through October. The TMC product will be delivered mostly by carrier, which is a change from their current system of mail delivery.

Layoffs at Lake City News & Post
Layoffs were instituted at the properties of Media General's Carolina Publishing Division last week, including at the Lake City News & Post. While the number of layoffs were small, the impact was significant to the News & Post, where longtime officer manager Diane Bazen was among those whose positions were eliminated. The layoffs will result in changes to office hours for the weekly properties as well as the submission process for community and church announcements and subscription payments. The News & Post will no longer hold regular office hours. Hours will vary depending on coverage plans of interim-editor, John Sweeney, and the full-time editor when he or she is hired. Submissions for church and community announcements must be submitted by email only, to with “Church/Community events” in the subject line. Announcements presented in person will no longer be accepted.

Gannett testing Facebook for commenting
The Des Moines (Iowa) Register and News-Press in Fort Meyers, Fla., will require readers to open Facebook accounts before being permitted to comment about online stories. The two papers are the first U.S. Community Publishing properties to institute the policy. Editors at both dailies say that by eliminating anonymous screen names they hope the level of discussion online will improve. Gannett is testing the policy for 60 days before evaluating results.

Metro Will Provide InDesign Spec Ad Templates and Designs
Metro Creative Graphics announces the addition of Adobe InDesign files to its online gateway,, to answer the needs of the industry’s growing InDesign user segment. … “Beginning with the September 2011 issues, all ads in Metro’s family of services will have an InDesign component,” says Debra Shapiro Weiss, Metro’s Executive Vice President. “As the industry continues to split ad production between QuarkXPress and InDesign layout applications, we are pleased to be able to present Metro subscribers with ready-to-sell ad features in whichever format they choose to use.”

9/11 tenth anniversary supplement available
The non-profit NIE Institute has produced a 9/11 Tenth Anniversary supplement in partnership with the 9/11 Memorial & Museum in NYC, the National Pentagon Memorial, the Flight 93 National Memorial in Shanksville, PA, and the HISTORY Channel. The supplement is free to subscribers (see discount offer by clicking link above). It may be published by NIE, your editorial department as content, or as an advertising supplement. A low-res PDF of the supplement is available to preview upon request.

UGA survey finds small recovery, lingering problems in journalism and mass communication job market
A slight job market improvement for 2010 graduates of the nation’s journalism and mass communication programs was tempered by news of stagnant salaries and benefits, according to a report released by the University of Georgia’s James M. Cox Jr. Center for International Mass Communication Training and Research. Although spring graduates with bachelor’s degrees were more likely to leave their studies with at least one job offer, their median salary was $30,000 for the fifth straight year. After being adjusted for inflation, the median salary was actually $500 lower than a year earlier and $1,250 less than what graduates received in 2006. Master’s degree recipients saw an even more dramatic drop with a median salary of $36,200, a decline of nearly $3,000 from a year earlier.

The evolution of search will refine the spectrum of quality in media
Search is not getting better, or it certainly seems that way. In the evolutionary battle between search engines and search engine marketers, the search engines are not keeping ahead, and crap content is finding its way into the top of search results. This makes search users unhappy, opens the way for alternatives to the dominant player in the Western world, AKA Google.

‘Newswordy’ tracks use, misuse of media buzzwords
Graphic designer and writer Josh Smith is tracking media buzzwords on a site called Newswordy. "News words," he writes, "are accepted by audiences for their implied meaning. But often loaded words are misused or used out of context. The actual definitions can be different than what is implied." The latest "news word" is "coddling," spurred by billionaire investor Warren Buffett's New York Times op-ed, "Stop Coddling the Super-Rich." Every weekday the site highlights a word, defines it, highlights a use (or misuse) and adds feeds from Google News and Twitter. The list so far covers everything from "submissive" to "austerity."


This reporter should listen
to his coach

By Randy Hines
In our continuing efforts to improve our copy and communication, grammar and style issues are always important. These essentials are often left behind in the hurry of getting the story to bed on time, especially with our 24/7 news cycle. But readers (and critics) always appreciate error-free writing that is easily understandable. We don't want to be caught in a huge gaffe like the university that posted this billboard:"Education at it's Best!" read

We'd rave about newspapers if they were invented today!
By Ken Paulsen
I can understand why newspapers are not viewed as trendy today. After all, they were really the iPods of 1690. But humor me, and consider this alternate history: Imagine if Gutenberg had invented a digital modem rather than a printing press, and that for centuries all of our information had come to us online. Further, imagine if we held a press conference announcing the invention of an intriguing new product called the "newspaper." read


Sept. 1: Basic and Advanced PhotoShop Seminar
SCPA Offices, Columbia

Sept. 8: Daily Publishers' Roundtable
SCPA Offices, Columbia

Sept. 9: Webinar: Making Objections Obsolete

Sept. 16: Collegiate Boot Camp
Coastal Carolina University,
Registration info available soon!

Sept. 20: Webinar: Lessons From the Joplin Globe Tragedy: Covering and Managing the Newsroom During a Crisis

Sept. 22: Webinar: Leading the Way, Today!

Sept. 29: Webinar: Leveraging Facebook to Drive Readership

Oct. 2-8: National Newspaper Week

Oct. 7: News Contest Rules Available

Oct. 20: Ad Basics
SCPA Offices, Columbia

Oct. 27: Design That Sells
SCPA Offices, Columbia