SCPA to host advanced InDesign and PDF training Oct. 11
SCPA invites you to attend an advanced InDesign and PDF workshop on Oct. 11, from 9:30 a.m. until 4 p.m., at SCPA offices in Columbia.
In the morning, SCPA trainer and Adobe expert Michelle Kerscher will help you buff up on your InDesign skills. Michelle will go over advanced features including libraries, styles, scripts, effects, paths, master pages, data merge and more. She'll share her favorite tips and tricks, and will help you better understand how to use InDesign to optimize your production and streamline your organization's design and editorial processes. We guarantee you'll leave with tips to make your work easier and faster. You don't want to miss this session!
In the afternoon, Michelle will teach attendees how to properly create, distill and send high quality PDFs that will be used in newspapers, magazines or other commercial print projects. Are you exporting your InDesign projects directly out of InDesign as PDFs? Join us and we'll explain to you why this is a no-no. Michelle will cover everything you've ever wanted to know about PDFs, including the importance of embedding your fonts, creating Postscript files, and how to preflight your PDFs. She will cover the preferences and settings most appropriate for PDF files that will run in newspapers and magazines. She'll also address how to manage your PDF file sizes and how to fix problem PDFs so they'll run correctly.
Registration is limited to 30 seats for this training event. Register here.

SCNN needs your updated rate cards
The S.C. Newspaper Network (SCNN) is updating rate card information from member newspapers.
Please send your current rate card to advertising coordinator Lacey Breit, at, or mail to SCNN, P.O. Box 11429, Columbia, SC 29211.
“This updating of rate information helps SCNN provide accurate quotes to advertisers and get papers the money they deserve,” said Breit.

Foundation internship validates USC's student's interest in newspaper career
Senior Winthrop student Amanda Phipps spent her summer interning at the Herald-Journal in Spartanburg. She covered a variety of features and news stories.
"This internship has been an enriching experience and one that I believe will help me with my career path." Phipps said. "The staff at the Herald-Journal was encouraging and allowed me to grow as a writer during my time there."
Amanda is now back to school, wrapping up her studies in print journalism and biology. She has worked for The Johnsonian, Winthrop’s student newspaper for four years, and is now serving as editor-in-chief.
The SCPA Foundation internship program depends on gifts from our newspapers and individual members. If you want to support the education of our future newspaper journalists in South Carolina, consider making a tax-deductible donation to the Foundation. No gift is too small. Contact Jen to find out how you can help.

Executive News Director,
The Post and Courier
SCPA Executive Committee member

What do you like best about your job?
Walking into The Post and Courier building every day knowing that the possibilities for doing excellent work are endless. That the only limitations I face are the result of my own lack of imagination or focus.  I know that top-notch journalists who are committed to serving readers surround me. I am perpetually jazzed that I get to help prove that a legacy media company can succeed in the digital era by embracing new technologies, being innovative and fostering a sense of community through our work.

When Bill Hawkins hired me two years ago he said that The Post and Courier is a special place and he's right. From the very top on down, the feeling that permeates this place is of commitment to the First Amendment. To providing our customers with useful, timely news and information. To helping foster a sense of community in Charleston. And people recognize it; there's a sense of ownership and pride here, a visceral connection between reader and newspaper that I've rarely seen in my career. It's rewarding, and very, very cool. 

What would you say is your proudest moment from your career in the newspaper industry?
In my career I've written and edited for seven newspapers, two network television news organizations, NY Times, National Geographic World, multiple websites and even Silhouette Romance Books. I've met and blown a million deadlines, unearthed corruption, revealed corporate malfeasance and cast light on dark community secrets — always trying to adhere to the guiding principles of this profession (seek the truth, be compassionate and hold those in power accountable). But the proudest moment I've experienced as a writer was capturing the essence of my single greatest source of inspiration and comfort, my mother, for her funeral. It was created under extreme duress, and on deadline, but the piece captured (I think) the elegance that she displayed in a life well lived. I was pretty happy with that, all in all. 

How do you view the future of the newspaper industry?
Without question, this is a challenging time for newspapers. But I also believe it is the most exciting time for a forward-thinking media company. We are uniquely positioned to to serve readers and reach new audiences across multiple platforms. Developing in-house technical expertise is a priority, but the one thing we have a complete lock on — perhaps the most important factor amidst all the digital cacophony — is trust. The Post and Courier is, without question, the area's most reliable and trustworthy source of news and information.  We just need to stay focused on using an entrepreneurial mindset, smart business planning and a fearless commitment to innovation (and perhaps some failure) in order to ensure our continued success.   

What's your favorite SCPA member service?
The professional training opportunities have been great. USC's Doug Fisher just came in for a day to do training sessions with reporters and editors on storytelling in the digital age. Last summer, Trisha O'Connor conducted a series of intensive one-on-one writing sessions with reporters, and we've sent several folks up to Columbia for InDesign training, too. The SCPA's work coordinating these expertise-sharing opportunities is invaluable. Highly recommended for all, especially smaller shops.

Any big plans coming up?
We are firing on multiple cylinders in Charleston. The newsroom is looking to restructure in several areas. We are universalizing our production/presentation desk, evolving our web/social media operation, experimenting with different ways to deploy reporting teams. Plus, we've got a high-level investigative project in the works, as well as some important hyper-local initiatives. Data-driven journalism is a big push for us right now. Video and multimedia is a top-of-mind consideration (we're looking to build a studio). Plus, we're tweaking our print design --while adjusting to a new content management system. Oh, and did I mention that we have a new publisher who started Aug. 13?

Charleston airport board gives chairman oversight of director; SCPA calls move violation of FOIA
In a move some called a power grab and a violation of the state’s FOIA, the Charleston County Aviation Authority strayed from its posted agenda Tuesday and voted to give oversight of the airports director to the chairman of the board.
The motion, made by board member Tim Mallard, violated the state’s Freedom of Information Act, Post and Courier attorney Chuck Baker said.
“You are only supposed to address items on the agenda so the public will know what is going to be discussed and so the board will have time to prepare to discuss it,” Baker said.
The executive director of the S.C. Press Association also said the move was illegal.
“The public had no chance to know about this ahead of time,” Director Bill Rogers said. “Whether they meant to or not, it appears they were sneaking something by, and it hurts their credibility with the public. There was no urgency here. Why couldn’t it wait till next month?”
Former airport board Chairman David Jennings also said the move violated state law and denounced it as absurd.

Halifax CEO calls for his papers to end endorsements
Halifax Media Group's 34 newspapers will end candidate endorsements, according to a story in The Ledger of Lakeland, Fla.
The decision is an effort to bolster the also-long-standing division between the editorial and news departments.
The paper said the "wall" is in place to give readers confidence that news coverage is not tainted by opinion. Likewise, editorials are not influenced by the news department but rather are wholly the opinion of the Editorial Board on the newspaper's behalf.
Making the distinction between news coverage and editorials as clear as possible is also a priority for Michael Redding, chief executive officer for the Halifax Media Group. He called for the 34 Halifax newspapers to end candidate recommendations or endorsements in an Aug. 16 memo.
In South Carolina, Halifax owns the Herald-Journal in Spartanburg.

Statehouse press corps shrinking
The Free Times in Columbia reported this week that South Carolinians will have to look harder than ever before to find out what their state government is up to.
In the 1990 S.C. Legislative Manual, there were a total of 61 print, radio and television reporters credentialed to cover the General Assembly.
According to the current-year online version, now there are 26 total — 11 print and 15 from radio and television. That’s down four reporters from 2010, even.
And with Associated Press correspondent Jim Davenport — the well-regarded, seasoned newsman of the current State House press corps — out on medical leave since January, not only does the quantity of reporters seem to be shrinking, but so is the quality.
So, who’s minding the store? read

FAQs about Valassis deal with USPS
By Tonda Rush, NNA
The National Newspaper Association entered its support for a stay in the Valassis Inc. postage discount deal with the U.S. Postal Service. We joined Newspaper Association of America in asking to have the progress of this deal suspended until a court review is completed.
We also are working on Capitol Hill to explain how damaging this deal is, not only to newspapers, but to our faith in the Postal Service. This case represents the first time USPS has directly targeted newspapers as competitors. It is not right and it is not fair. Setting a federal enterprise into direct competition with newspapers offends our most basic principles.
Many have asked for more detail about the Valassis Negotiated Service Agreement (NSA). Below is a link to a Q&A that addresses the most frequent questions. If you oppose this deal, please write your members of Congress.
For the FAQs: About the Valassis NSA                        

A journalist's quick guide to Reddit, the next thing you have to learn
The structure: Reddit consists of a bunch of “subreddits,” or topic sections. The most popular stuff bubbles up to the front page, but each post starts and lives on a specific subreddit. Every post, and every comment on every post, can be upvoted or downvoted by each user. Votes are how the community determines the best content, which rises to the top.
Don’t spam with your own links: This is especially tricky for journalists, who are conditioned to blasting links to their work across Twitter and Facebook. Reddit discourages users from posting self-promotional links to their own work, at least in excess. … Ideally you’ve built enough readership and engagement around your journalism that other redditors will be posting your links on their own. …
Not everything there is journalism: And that’s OK. Reddit is a social news site (a play on “read it”), but its definition of “news” is much broader than what most journalists are used to. Cat pictures, memes and animated GIFs will make the front page right next to serious political or science news. Don’t make the mistake of thinking one discounts the other. There’s a lot of valuable information in the Reddit community, you just have to find the parts that are right for you.
Listen before you speak: If you’re new to Reddit, spend some time lurking and listening before you jump in and start posting. read

How consumption habits inform engagement
By John LoGioco, Digiday
“Build the content and they will come” is wishful thinking. If you’re a brand or publisher, you should know better than anyone that producing quality content is just the beginning. Of almost equal importance is a solid marketing plan to push your content out to the world. Publishers are leaving a lot of engagement on the table by not looking more closely at how their content is being consumed. Think about basic consumption habits, such as what time of day the content may be consumed, on what device it may be consumed, and what the best format for the content is. It’s actually fairly intuitive; think about your own content-consumption habits. When you’re commuting to work on Monday morning, you likely only have a few minutes to spend with an article on your smartphone, which is radically different than how you would consume an article on a weekend morning using a tablet. The first step toward a killer content strategy is to determine how traffic patterns differ by platform, day and time. Many publishers see their smartphone traffic spike in the early morning, late evening hours and on weekends, while traffic on desktops follows an inverse rule. Your traffic, however, might follow a different pattern, so setting up with a system like Google Analytics across your desktop and mobile Web platforms will help you understand the patterns more closely. Dig even deeper and determine what specific types of content perform best during specific days and times. Most content-marketing strategies seek a level of engagement after the first click. Smart content strategies look at what titles and content garner the highest first initial click rate and the most EAC. Often, content won’t gain the highest initial click-through rate — but once a reader does click, it can result in the highest EAC. This is especially true for video campaigns. Layering on day-parting over your best performing content will reveal clues about how to further optimize your campaigns for better overall engagement.

Newsosaur: Newspapers are getting outsmarted on mobile
By Alan D. Mutter
Apple and Google, the two biggest powerhouses in Silicon Valley, have stepped up the battle to make their smartphones smarter so they can grab ever-larger shares of the local advertising market.
Their efforts are a major threat to newspapers hoping to capitalize on the enviable power of their local franchises to become significant players in the vigorously growing mobile space. Unfortunately, newspapers are woefully behind.
Mobile matters, because advertising purchases on handheld gizmos are expected to climb 4.5 times from last year's levels to $7.7 billion by the end of 2016 – a sum equal to approximately a third of the combined ad sales of all the nation's newspapers in 2011. read

Longtime S.C. newspaperman Walter Julian dies
Walter A. Julian, 62, died Aug. 19, in Lexington. A native of Greenville, he was a reporter, editorial writer, and copy editor for a variety of newspapers, including the Greenville Piedmont, The Greenville News, the Hickory (N.C.) Daily Record, and, most recently, The Post and Courier.
Julian received his B.A. in English from Clemson University in 1972. He served in the U.S. Army from 1972-1974 before receiving an M.A. in journalism from the University of South Carolina. In addition, he completed the teacher training program at Clemson in 1999 and was a public school teacher both in Florence and Charlotte. In 2009, he began work as a freelance writer and editor.
He had completed two book-length manuscripts-one a novel, Sour Dog Man, and the other an extended essay on his battle with melanoma. His short story “Sharpshooters” was published in The South Carolina Review, and he was at work on a second novel, Store-Front Churches.

Protect your paper from IRS attacks on independent contractor status
No doubt, most of you have been reading articles about the Internal Revenue Service's increased focus on attacking independent contractor status. The IRS has announced it will randomly audit 6,000 companies using independent contractors. The Obama administration is targeting the use of independent contractors. These articles falsely claim that companies deliberately classify employees as independent contractors in order to save money and deprive these individuals of benefits, etc. Basically, this is just not true. The real issue here is the current administration is trying to raise revenue at every turn to fund its various initiatives, including health care and cap and trade. The newspaper industry has been using independent contractors to distribute its newspapers for well over a century. read


How losing a sale can be good for business
"As crazy as it sounds, losing a sale can be good for business," Gerald told me. "It offers a unique chance to build rapport over a long period of time. And when they conduct another advertising review, I'll be in a better position than before." To put it simply, a sales presentation has three possible outcomes: (1) yes, (2) no, or (3) not yet. The good news – for Gerald and other optimistic sales people – is that "no" can be interpreted as "not yet," instead of "never." This means there is hope for a future sale, even when the last attempt wasn't successful. Rapport is a huge element in turning today's "not yet" into next month's or next year's "yes." "Selling advertising is all about relationships," he said. "When there's not good rapport, even an existing advertiser will find it easier to drop out of the paper if there's a bump in the road ahead." read


Sept. 14: Webinar: Digital Monetization

Sept. 27: Intro to Adobe Dreamweaver (Part One of Two), SCPA Offices, Columbia

Oct. 3-7: NNA Annual Convention and Trade Show, Charleston

Oct. 7-13: National Newspaper Week

Oct. 11: Advanced InDesign and PDF Training, SCPA Offices, Columbia

Oct. 18: Ad Basics, SCPA Offices, Columbia

Oct. 25: Ad Design That Sells, SCPA Offices

Nov. 1: Advanced Adobe Dreamweaver (Part Two of Two), SCPA Offices, Columbia

Nov. 15: Weekly Publisher's Roundtable, SCPA Offices, Columbia

Dec. 6: Daily Publisher's Roundtable, SCPA Offices, Columbia

March 22-24, 2013: SCPA Annual Meeting and Awards Presentation, The Westin Poinsett Hotel, Greenville