|Webinar: How to Sell the Value of Digital Without Overselling your Client
Everyone sells digital. Everyone has similar portfolios. In order to differentiate, you’ll need to provide value beyond CTRs, CPMs and the like. In this webinar we’ll discuss how to:
• Simplify digital sales for the customer and your sales team
• Build a client-focused digital recommendation
• Measure the results of digital advertising in a way that matters to your client
• Retain and up-sell current campaigns
The cost to attend is $35. Register here!
Meet the trainer
Craig Crile is the foucvCEO of Group C Digital Marketing + Consulting, a data-driven digital advertising firm in Des Moines. Crile has led sales teams for Gannett and worked on the front lines directing digital strategy and in the automotive and political advertising space for the past decade. He has led sales training for media companies like Saga Communications and advises clients of all sizes on how to evaluate their digital budgets based on data.
|National Newspaper Week
National Newspaper Week is the annual observance celebrates and emphasizes the impact of newspapers to communities large and small all over.
This year we mark the 77th anniversary of National Newspaper Week.
In late September, SCPA will release a promo kit including a house ad, cartoon and Op-Ed pieces.
Materials will also be available from the Newspaper Association Managers group.
The national kit will contain editorials, editorial cartoons, promotional ads and more, all available for download at no charge.
This year’s theme is “Real Newspapers ... Real News!” The aim is to applaud and underscore newspaper media’s role as the leading provider of news in print, online or via mobile devices.
National Newspaper Week participants will be able to download materials and are encouraged to devote as many column inches as possible to reinforce the importance of newspapers to your communities.
Many publishers and editors also editorialize about their newspapers' unique relevance. This can be about your government watchdog role, coverage of community events, publication of timely public notices, etc.
|Ad Sales Basics
Join us at SCPA Offices in Columbia on Thursday, Oct. 12, from 10 a.m. until 3 p.m., as we cover the basics of advertising sales and get your revenue-producing staff off to a great start!
Ad Basics, SCPA's popular quarterly sales training workshop, is designed for newspaper ad sales employees with less than a year’s experience.
Alanna Ritchie, Ad Director for the S.C. Newspaper Network, will conduct this full-day workshop. A veteran of weekly and daily newspaper sales, Ritchie will help attendees understand sales basics, including selling against competition, dealing with objections, closing skills, basic design and consultative selling.
Attendees will receive our Ad Basics notebook, which contains a wealth of information that Ritchie has collected over the years.
Cost to attend is $45, which includes a boxed lunch.
|Webinar: What Newspapers Must Do To Keep Public Notices
Thursday, October 19 at 2 p.m.
Presenter: Richard Karpel, Public Notice Resource Center
The threat to legal requirements that public notices be published in newspapers has never been greater. Learn about the trends in public notice and the practices that every paper must embrace to help the industry successfully respond to the siege on this traditional pillar of government transparency.
Meet the trainer:
Richard Karpel is president of APW Management, an association management company based in Falls Church, Virginia. APW represents the Public Notice Resource Center, American Court and Commercial Newspapers and other newspaper industry clients. He was formerly executive director of the American Society of News Editors and the Association of Alternative Newsweeklies.
There is no cost for you or your staffers to participate, but you must register in advance so PNRC can send you the log-in instructions.
|SCPA Executive Committee Meeting
|11 a.m. until 3 p.m.
SCPA Offices, Columbia
|News Contest Entry Deadline
|Rules will be available in early October. That's also when the digital entry site will open. Now is the time to start gathering your best work and check out last year's winners!
|SCPA Annual Meeting and Awards
||March 16-17, 2018
You don't want to miss seeing more than 350 of your Palmetto State newspaper friends at the 2018 Annual Meeting and Awards Presentation during the weekend of March 16-17, 2018 at the Spartanburg Marriott. The Annual Meeting will feature educational sessions, networking events and more in our jam-packed schedule, plus more than 800 awards to present! All sessions and networking events are free and open to all SCPA members. Tickets are required for meal functions.
The Spartanburg Marriott, situated in the heart of downtown Spartanburg, is offering a discounted rate of $135 for SCPA members. Make your reservation online today!
Registration, schedule of events and other details coming soon!
If you'd like information on sponsoring the 2018 Annual Meeting and Awards, contact us for opportunities.
2016-2017 Ad Contest Winners
2016 News Contest Winners
2016 Collegiate Contest Winners
2015-2016 Ad Contest Winners
2015 News Contest Winners
2015 Collegiate Contest
2014 Ad Contest Winners
2014 News Contest Winners
2013 Ad Contest Winners
2013 News Contest Winners
2013 Collegiate Contest Winners
2012 Ad Contest Winners
2012 News Contest Winners
2012 Collegiate Contest Winners
2011 Ad Contest Winners