Happy 4th of July! SCPA and SCNN Offices Closed July 4
SCPA and SCNN Offices will be closed Tuesday, July 4, in celebration of the 4th of July. Have a safe holiday!
Webinar: Data Viz - Using Info.gram, Piktochart, Google Fusion, Plot.ly, Graphiq July 20

2-3 p.m.

Bring your stories to life online with interactive charts and graphics using Infogr.am, Piktochart, Google Fusion, Plot.ly and Graphiq. Your readers will experience your stories in a richer way as they hover and click on these multimedia elements. Plus, you’ll improve the coveted time-on-site metric. We’ll show you how to use the tools and offer examples.

The cost to attend is $35. Sign up today!

Meet the Trainer:
Tim Schmitt has spent decades in various newsrooms — some print, and some broadcast. He was a sports reporter, news reporter, and then managing editor of his hometown paper, the Tonawanda (N.Y.) News, where he led an award-winning editorial page. He’s worked as an editor, staffer or longtime contributor with the Arizona Daily Sun in Flagstaff, the Mesa Tribune, the Arizona Republic, the alt-weekly Buffalo Current, and the Niagara Falls Gazette, where he was executive sports editor over four dailies.

Daily Editors Roundtable July 28

Daily executive, managing and other senior editors are invited to attend SCPA's annual Daily Editors Roundtable on Friday, July 28, from 11 a.m. until 3 p.m., at SCPA Offices in Columbia. This is a great time to meet with your peers to discuss what is working and not working in your market. 

Topics are up to the group, but will include: FOI issues, motivating and training staff, special projects and sections, multimedia reporting, social media opportunities and issues, stories that get traction and the ongoing saga of doing more with less.

Attendees are asked to bring ideas and samples to share. If you have ideas for discussion topics or specific questions you’d like addressed, please submit them on the registration page. 

 The cost to attend is $15, which includes a catered lunch. Special thanks to SNPA for co-sponsoring this event!

This event is open only to SCPA and SNPA member daily editors. 

Sign up to attend!

Webinar: Effective Prospecting - Five steps to more conversions July 28

2-3 p.m.

How would you like to get more appointments while making less calls? Contrary to popular belief, prospecting or cold-calling is not a numbers game. It’s a quality game. This session will teach you how to get more appointments by working smarter not harder.
– How to decide who to call on
– How to properly prepare before each call
– How to customize your approach for each call
– How to approach each prospect (in-person, phone, or email)
– What’s it sound like


The cost to attend is $35. Sign up today!

Meet the Trainer:
Mike Centorani is the co-founder of Sales Transformation Now, Inc. and the former vice president of sales training and development at Matchcraft. Sales Transformation Now offers sales training and sales management consulting for traditional media and search companies throughout the US and in 20 countries worldwide. He brings over 25 years of print media experience, combined with over 15 years of search engine marketing expertise. His company was chosen by Google to offer sales training to many of their Google Premier SMB Partners in 2011. Mike is known for his “real world” approach to the sales call process and his ability to teach sales reps “how to speak the small business owner’s language” and “make the right sale” based on their specific needs.

Weekly Editors Roundtable August 3

Weekly editors are invited to attend SCPA's annual Weekly Editors Roundtable on Thursday, August 3, from 11 a.m. until 3 p.m., at SCPA Offices in Columbia. This is a great time to meet with your peers to discuss what is working and not working in your market. 

Topics are up to the group, but will include: FOI issues, motivating and training staff, special projects and sections, multimedia reporting, social media opportunities and issues, stories that get traction and the ongoing saga of doing more with less.

Attendees are asked to bring ideas and samples to share. If you have ideas for discussion topics or specific questions you’d like addressed, please submit them on the registration page. 

 The cost to attend is $15, which includes a catered lunch. Special thanks to SNPA for co-sponsoring this event!

This event is open only to SCPA and SNPA member weekly editors. 

Sign up to attend!

Driving digital revenue with Facebook and other social media sites
Full-day Bootcamp on selling Facebook advertising with expert Shannon Kinney

August 11

Does your newspaper want to leverage Facebook and other social media sites to generate revenue? Don’t know how to get started or want to make sure you’re following best practices? SCPA can help!

Make plans now to join us at SCPA Offices on August 11 from 9 a.m. until 4:30 p.m. for a meaningful, intensive day of training on driving digital revenue with Facebook and more with Dream Local Digital’s founder and Client Success Officer Shannon Kinney!

Here’s what Shannon will cover:

  • Industry trends: 
    • Why is social media important to publishers?
    • What are Facebook, Google, and other online pure plays taking out of the local ad market?
    • What is the opportunity?
    • What Media Companies are Doing (best practices of other markets large and small, and what they're doing, this will also include broadcast which print can learn from)
  • Capturing Opportunity
    • What does it look like if/when a media company chooses to pursue?
    • Growing your own audience with social media to drive traffic and readership through posting, Facebook Live
    • Monetizing your own audience on Facebook
    • Leveraging your (and garnering more) first party data (about your readers) through promotions, custom audiences and more
    • Branded Content on social media
    • Selling Social Media Management - how to compete and win your market
    • Selling Social Media Advertising and the ROI it can drive for your advertisers
  • The Business Model  |  Part 1
    • How and where do we make money? Is it worth it?
    • How do we charge? Price? Package?
  • Working lunch - discussion and questions 
  • Where is the Opportunity for Advertisers?
    • Basics of audience, opportunity for advertisers on all social media channels, with particular focus on Facebook
    • How to drive ROI for your customers and create long-term recurring revenue
    • What do I sell?
  • How to sell
    • What your sellers face and how to sell more of EVERYTHING in today's landscape
    • Statistics and tactics to increase your closing ratios of everything, particularly digital
    • How to sell social media management, advertising
    • What skills and abilities do I need on my team? What sales structure? Compensation?
  • Now what? The Business Model  |  Part 2
    • What resources do we need for our content teams? Sales teams? Fulfillment?
    • Options for fulfillment in house, outsource, tool suites
    • How do I make money again? What you should expect
    • What NOT to do, and how to win learning from other's failures and best practices

This event is open only to SCPA members and will be catered specifically toward SCPA’s daily and weekly newspaper members – large and small – so regardless of your newspaper’s size, frequency or resources, you’ll walk away with practical skills.

Thanks to sponsorship from the SCPA Foundation Smoak Fund, the cost to attend is only $65, which includes a boxed lunch. We can’t begin to tell you what a steal this training is, typically costing $400 or more!

The deadline to register is August 1, but we highly encourage you to sign up now if you want to attend. To make the most of our time with Shannon, this session is limited to 30 attendees. If you’d like to guarantee a spot, sign up today!

Meet the Trainer
Shannon Kinney is Founder and Client Success Officer at Dream Local Digital. Shannon has over 20 years of experience in the development of successful Internet products, online sales and marketing strategies. She has worked on the teams developing successful Internet brands such as cars.com,careerbuilder.com, and over 60 online media properties for newspapers all over the U.S. and Canada. Prior to that, she spent over 10 years in media sales and sales management in Maine. She is an experienced speaker, trainer, advisor and consultant, and has worked with small and large companies alike, and has served more than 40,000 small businesses in online marketing workshops. She has been recognized as a Woman to Watch by Maine Biz, and as a Local Digital Innovator by the Local Media Association.

National Newspaper Week Oct. 1-7

National Newspaper Week is the annual observance celebrates and emphasizes the impact of newspapers to communities large and small all over. In September, SCPA will release a promo kit including a house ad, cartoon and Op-Ed pieces.

SCPA Executive Committee Meeting Oct. 6
More details coming soon!
News Contest Entry Deadline Dec. 1
Rules will be available in early October. That's also when the digital entry site will open. Now is the time to start gathering your best work and check out last year's winners!
SCPA Annual Meeting and Awards March 16-17, 2018

You don't want to miss seeing more than 350 of your Palmetto State newspaper friends at the 2018 Annual Meeting and Awards Presentation during the weekend of March 16-17, 2018 at the Spartanburg Marriott. The Annual Meeting will feature educational sessions, networking events and more in our jam-packed schedule, plus more than 800 awards to present! All sessions and networking events are free and open to all SCPA members. Tickets are required for meal functions. 

The Spartanburg Marriott, situated in the heart of downtown Spartanburg, is offering a discounted rate of $135 for SCPA members. Make your reservation online today!

Registration, schedule of events and other details coming soon!

If you'd like information on sponsoring the 2018 Annual Meeting and Awards, contact us for opportunities.

SCPA Contests

2016-2017 Ad Contest Rules

2016 News Contest Winners

2016 Collegiate Contest Winners

2015-2016 Ad Contest Winners

2015 News Contest Winners

2015 Collegiate Contest

2014 Ad Contest Winners

2014 News Contest Winners

2013 Ad Contest Winners

2013 News Contest Winners

2013 Collegiate Contest Winners

2012 Ad Contest Winners

2012 News Contest Winners

2012 Collegiate Contest Winners

2011 Ad Contest Winners