|Been There, Done That: Ad Manager Roundtable and Sales Workshop
Daily and weekly ad directors and ad managers: Longtime SCPA member Butch Hughes, a retired ad director and publisher, will be on hand to moderate an ad director’s roundtable and to share best practices, sales management tips and ideas to drive revenue. Our goal is for ad managers to leave the session with new money-making ideas.
In the morning, we’ll host an ad manager roundtable to discuss what’s working and not working in your market. Topics are up to the group, but will include: innovative ways to build revenue and ad ideas that work (including success stories from the past year); new life in print advertising (specials, pricing); generating new revenue streams (sponsored content, video, contests/events and more); growing your digital revenue; challenges you’re facing; and recruiting and retaining sales reps.
In the afternoon, Hughes will ensure attendees leave Columbia better equipped to lead sales teams to stop the erosion in advertising revenue; grow revenue in controllable categories; increase advertising account penetration; all with the goal to meet and exceed revenue expectations and improve newspaper cash flow. In the two hours, we will explore:
- Advertising Sales Structure
- Average Monthly Account Load by Salesperson
- Average Monthly Sales Revenue by Salesperson
- Advertising Rate Structure vs “Clown Shoes and Rubber Nose Specials”
- “There’s Still 52 Weeks In A Year” Advertising Strategy
- Using “The Perfect Week" To Increase Sales
- Real World Results from The Perfect Week
- Controllable vs Un-Controllable Revenue
- Print vs Online vs Bundled
- Bundled Packages That Work
Hughes retired in October 2017 as Regional Vice-President of Civitas Media in Davidson, NC. He published 52 newspapers in South Carolina, North Carolina, Virginia, West Virginia, Tennessee, Kentucky and Oklahoma. Butch is a Knoxville native and is a graduate of the University of Tennessee with a degree in Communications. His newspaper career spanned 32 years in advertising sales and sales management. He was publisher in Anderson; ad director in Knoxville, Evansville, IN and San Luis Obispo, CA. Prior to his move to Anderson, Butch was general manager in Memphis.
The cost to attend is $45, which includes lunch. Thanks to SNPA for sponsoring lunch!
Participants are asked to bring niche and special sections to share, as well as send ideas for discussion topics and specific questions. You can do this directly on the registration form, or by contacting Jen Madden.
Please note this event is limited to SCPA and SNPA advertising directors and advertising managers (if that’s not your title, but you handle the duties, you are welcome to attend).
|Mission One: Revenue, print, digital, mobile and more, Atlanta
Mission One: Revenue is a unique conference devoted to all the ways newspapers can generate revenue – with print, digital, mobile, events, video and beyond.
Mission One: Revenue will be held June 19-21 at the offices of The Atlanta Journal-Constitution.
SCPA is co-sponsoring a conference this summer with the Southern Newspaper Publishers Association, Inland Press Association, The Blinder Group, Georgia Press Association and Alabama Press Association.
This conference combines the strength of previous conferences on generating revenue through digital platforms and others focused on more legacy revenue strategies.
If you want an email-able graphic, please let me know.
View agenda and register today!
Seating is limited to 100 attendees. $395 for first attendee, $200 for second and subsequent attendees from the same newspaper. Make sure to register at the member rate.
Accomodations: The Westin Atlanta Perimeter North, Group Rate: $189, 770-395-3900, Book a room
|SCPA/SCNN Offices Closed
|Happy Fourth of July!
|PALMY Ad Contest Entry Deadline
|Rules and site opens no later than July 15. Check back!
|Webinar: How to Turn Facebook’s Changes Into Big Ad Dollars!
“I’m only doing Facebook advertising.” Do you cringe when you hear those words from an advertiser? Well, guess what? Facebook has made some major changes that could seriously impact your advertisers in a negative way! Facebook is limiting ads on their platform and raising prices. So, how do you turn this news into more ad dollars for you? Veteran media sales expert, Ryan Dohrn, will share the ins and outs of these changes. He will explain what you can do to turn these changes into money in your pocket! This is a must-attend workshop for ad sales executives of all levels.
Meet the trainer: Ryan Dohrn is the host of the #1 iTunes advertising sales podcast Ad Sales Nation and has trained over 6,000 media sales people in seven countries. His 25-year media career spans newspapers, consumer, B2B, traditional, and digital media brands from Disney to PennWell. He is also the founder of Brain Swell Media, an international sales motivational keynote speaker, and Emmy Award winner, best-selling book author, and he still sells media today.
Cost to attend: $35
|SCPA Annual Meeting and Awards Presentation
||April 5-6. 2019
|The Marriott, Columbia
More details coming soon!
2018 PALMY Ad Contest (coming soon!)
2017 Collegiate Contest Winners
2017 News Contest Winners
2016-2017 Ad Contest Winners
2016 News Contest Winners
2016 Collegiate Contest Winners
2015-2016 Ad Contest Winners
2015 News Contest Winners
2015 Collegiate Contest
2014 Ad Contest Winners
2014 News Contest Winners
2013 Ad Contest Winners
2013 News Contest Winners
2013 Collegiate Contest Winners
2012 Ad Contest Winners
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2012 Collegiate Contest Winners
2011 Ad Contest Winners