Ad Sales Basics Feb. 21

Scholarships may be available for this event. Contact SCPA for more details.

Join us at SCPA Offices in Columbia on Thursday, Feb. 21, from 10 a.m. until 3 p.m., as we cover the basics of advertising sales and get your revenue-producing staff off to a great start!

Ad Basics, SCPA's popular quarterly sales training workshop, is designed for newspaper ad sales employees with less than a year’s experience.

Alanna Ritchie, Ad Director for the S.C. Newspaper Network, will conduct this full-day workshop. A veteran of weekly and daily newspaper sales, Alanna will help attendees understand sales basics, including selling against competition, dealing with objections, closing skills, basic design and consultative selling.

Here’s what past attendees have said about Ad Basics:

•  Very beneficial! This will help me tremendously.
•  Everyone who is new to selling should take this seminar.
•  Useful and motivational!
•  Can’t wait to apply all I learned! 
•  Alanna is very knowledgeable and enjoyable. Great instructor!

Attendees will receive our Ad Basics notebook, which contains a wealth of information that Alanna has collected over the years.

Cost to attend is $45, which includes a boxed lunch. 

Participants are asked to send in specific questions for Alanna. You can do this directly on the registration form.

This event is open only to SCPA members.

Register today!

Webinar: Building Lasting Relationships Through Engagement Feb. 21

2-3 p.m.
Engagement is becoming more important than ever for newsrooms. GateHouse Media’s Summer Moore offers some clear steps to start to build relationships with your readers, including in-person, social and online. Before taking a role with GateHouse, Moore was the digital and audience engagement editor at the NW Indiana Times, playing a key role in the Community Civility Counts campaign in conjunction with the Gary Chamber of Commerce.
Summer Moore is a digital project manager for GateHouse Media based in Austin, Texas. Summer works closely with GateHouse’s newspapers on digital training and growth, and everything that goes into that. She also runs newsletter strategy for the company, and works closely with the app development team. Before GateHouse, Summer was the digital and audience engagement editor for The Times of Northwest Indiana, and before that the lifestyles editor for The Repository in Canton, Ohio. She has been in journalism professionally for about a decade.
Register here.

Webinar: Working the Sales Funnel Feb. 28

2-3 p.m.
You are likely familiar with the Sales Funnel. But have you broken down each step of the process to understand what message and media placement have the greatest impact on an advertising campaign. In this session, we will cover the basics of the Funnel before digging into the best ad placement and message to guide customers through their decision journey. Following this session, you will better understand the role that your newspaper plays in the process and how to incorporate “new” and “old” media into a cohesive ad campaign.
Korena Keys, Founder of Key Media Solutions, is best known for developing her own unique approach to media strategy and digital marketing. This quickly earned her the business and respect of companies across the United States and Canada. In just eight short years, Korena has successfully taken her digital media firm to the front lines in an over saturated industry. Keys has served as the President of the Board for South Dakota Advertising Federation, Chair of the Board for the Community Outreach, held a seat on City Council, and is active in multiple community organizations that are dedicated to helping others.
Register here.

SCPA Foundation Internship & Scholarship Application Deadline March 8
The Foundation's paid internship program provides a meaningful, hands-on training experience for students interested in news reporting, copy editing, photojournalism, advertising or visual communications. Our 8-week internship prepares college students for careers at S.C. newspapers after they graduate... in fact many former interns now work full-time for a S.C. newspaper.

The Foundation also award a scholarship each year to a S.C. college student interested in pursuing a newspaper career. The premier scholarship, worth $3,000 per academic year, is named for the Foundation's first president, the late Frank R. Mundy of the Greenwood Index-Journal.

Find out more details and apply for an internship or scholarship. The deadline to apply is March 8, 2019. 
Deadline to Sponor Annual Meeting/Purchase a Program Ad March 8

If you love South Carolina's newspaper industry, please consider sponsoring the 2019 Annual Meeting and Awards! The Annual Meeting is the best way to connect with the Palmetto State’s newspaper industry. Find out more and sign on as a sponsor. The last day to sign on as a sponsor is March 8.

March 8 is also the deadline for newspapers to buy a congratulatory ad in the Annual Meeting program. View options here.

Deadline to get your Annual Meeting hotel room March 15
The 2019 Annual Meeting and Awards Presentation will be held April 5-6, 2019 at The Marriott in downtown Columbia. The Marriott is offering a discounted rate of $149 for SCPA members. The deadline to make your reservation is March 15, 2019.  Make your reservation online today! Or call The Marriott at 803.771.7000.
Deadline to register for Annual Meeting March 22

You don't want to miss seeing more than 350 of your Palmetto State newspaper friends at the 2019 Annual Meeting and Awards Presentation during the weekend of April 5-6, 2019 at The Marriott in downtown Columbia. The Annual Meeting will feature educational sessions, networking events and more in our jam-packed schedule, plus hundreds of awards to present! All sessions and networking events are free and open to all SCPA members. Tickets are required for meal functions. 

*New this year: Collegiate members are invited to attend the Annual Meeting. Your training, networking and awards presentation will be noted in the schedule of events. 

Meeting registration, schedule of events and other details coming soon!

SCPA Annual Meeting and Awards Presentation April 5-6

You don't want to miss seeing more than 350 of your Palmetto State newspaper friends at the 2019 Annual Meeting and Awards Presentation during the weekend of April 5-6, 2019 at The Marriott in downtown Columbia. The Annual Meeting will feature educational sessions, networking events and more in our jam-packed schedule, plus hundreds of awards to present! All sessions and networking events are free and open to all SCPA members. Tickets are required for meal functions. 

The Columbia Marriott is offering a discounted rate of $149 for SCPA members. The deadline to make your reservation is March 15, 2019.  Make your reservation online today!

Meeting registration, schedule of events and other details coming soon!

If you love South Carolina's newspaper industry, please consider sponsoring the 2019 Annual Meeting and Awards! The Annual Meeting is the best way to connect with the Palmetto State’s newspaper industry. Find out more and sign on as a sponsor. The last day to sign on as a sponsor is March 8.

SCPA Foundation Board Meeting April 11

11 a.m. - 2 p.m.
SCPA Offices, Columbia

SCPA Contests

2018 News Contest Winners

2018 Collegiate Contest Winners

2018 PALMY Ad Contest Winners

2017 Collegiate Contest Winners

2017 News Contest Winners

2016-2017 Ad Contest Winners

2016 News Contest Winners

2016 Collegiate Contest Winners

2015-2016 Ad Contest Winners

2015 News Contest Winners

2015 Collegiate Contest

2014 Ad Contest Winners

2014 News Contest Winners

2013 Ad Contest Winners

2013 News Contest Winners

2013 Collegiate Contest Winners

2012 Ad Contest Winners

2012 News Contest Winners

2012 Collegiate Contest Winners

2011 Ad Contest Winners