|Webinar: Ten To Win-Top Ten Traits of Successful Media Consultants
Do you have what it takes to be a marketing adviser and top performer in today’s competitive, complex and ever-changing environment? This session will describe the 10 attributes and activities that leading Advertising Executives possess and perform on a consistent basis. Before the session, take the challenge! Prepare a list of your top 10 and compare them to the shared traits.
For over 25 years, Kelly Wirges has helped companies increase sales in all facets of business. In 1993, she founded ProMax Training and Consulting, Inc. ProMax develops practical, customized solutions that help companies retain, develop and align talent with business strategies. She has authored over 50 training programs, has customized materials for hundreds of companies, and has helped over 200,000 ProMax alumni increase their success. Kelly understands the challenges and opportunities that exist in today’s competitive and complex environment. With this knowledge she prepares and shares practical techniques that can be put-to-work immediately for increased success.
|IRE Computer-Assisted Reporting Bootcamp
Sharpen your journalism and computer-assisted reporting skills on Friday, Sept. 28, as SCPA hosts IRE for a full-day boot camp. Sponsored by the SCPA Foundation Smoak Fund, this event will be a mix of training and hands-on work featuring the industry’s leading data-driven journalism organization, Investigative Reporters and Editors (IRE). At this event, you’ll learn how to use social media and online search tools to find information and connect with sources, how to effectively use spreadsheets for analyzing data, and you’ll learn how to best present data for readers. This event is catered specifically toward SCPA’s daily and weekly newspaper members – large and small – so regardless of your beat or your newspaper’s size, frequency or resources, you’ll walk away with practical skills. At only $65, this is an unheard of value for top-notch training that will expand your skills and teach you cutting edge tools and techniques to help dig up vital information on deadline, and to quickly add depth and context. The last time we offered IRE training, we sold out quickly so if you're interested, sign up soon.
Here’s a breakdown of the topics we’ll cover:
9:30-10:30 a.m. | Digital sleuthing on deadline: Tips for using social media and online search tools to dig out information, connect with sources and more.
10:30-10:45 a.m. | Break
10:45 a.m.-12:15 p.m. | Hands-On Spreadsheet Training Part I: Use computer-assisted reporting for better watchdog stories and beat coverage. Spreadsheet basics and formulas.
12:15-12:30 p.m. | Break
12:30-1 p.m. | Working lunch/Everyday watchdog: In this session, we'll talk about juggling daily work and bigger projects, review some popular time management tools and show examples of solid enterprise stories that don't take months to turn around.
1-3:30 p.m. | Hands-on Spreadsheet Training Part II: Analyze data with sorting, filtering and pivot tables.
3:30-4 p.m. | How to integrate watchdog into your shift. Tips on time management, organization and daily watchdog stories, as well as further resources for finding help on the fly.
3:30-3:45 p.m. | Break
3:45-4:30 p.m. | Easy, free dataviz tools: A roundup of free tools that newsrooms can use to present their journalism online -- no coding required! -- and a discussion of what makes an effective data visualization.
Attendees will need to bring a laptop with access to Google Sheets to this event. If you don’t have a Google account, you will need to create one. If you need help creating a Google account, contact SCPA.
Thanks to sponsorship from the SCPA Foundation Smoak Fund, the cost to attend is only $65, which includes a boxed lunch. This hands-on session is limited to 30 attendees. If you’d like to guarantee a spot, sign up today!
Meet the trainer:
Investigative Reporters and Editors, Inc. is a grassroots nonprofit organization dedicated to improving the quality of investigative reporting. IRE was formed in 1975 to create a forum in which journalists throughout the world could help each other by sharing story ideas, newsgathering techniques and news sources.
Sold out! Contact us to get on our waiting list.
|Daily Editors Roundtable
11 a.m. - 3 p.m.
SCPA Offices, Columbia
Daily executive, managing and other senior editors are invited to attend SCPA's annual Daily Editors Roundtable on Friday, Oct. 5, at SCPA Offices in Columbia. This is a great time to meet with your peers to discuss what is working and not working in your market.
Topics are up to the group, but will include: FOI issues, motivating and training staff, special projects and sections, multimedia reporting, social media opportunities and issues, stories that get traction and the ongoing saga of doing more with less.
The cost to attend is $15, which includes a catered lunch. Special thanks to SNPA for co-sponsoring this event!
|National Newspaper Week
|The 78th annual National Newspaper Week starts Sunday, Oct. 7 and runs through Oct. 13.
This year’s theme is “Journalism matters. NOW more than ever.”
SCPA Executive Director Bill Rogers will have a column available later this month, but you can go ahead and access the national kit here for editorials, cartoons, promotional ads and more.
Celebrate National Newspaper Week and make it local by downloading these materials and sharing them in your publications to reinforce the importance of newspapers to your communities.
|Ad Sales Basics
Join us at SCPA Offices in Columbia on Thursday, Oct. 18, from 10 a.m. until 3 p.m., as we cover the basics of advertising sales and get your revenue-producing staff off to a great start!
Ad Basics, SCPA's popular sales training workshop, is designed for newspaper ad sales employees with less than a year’s experience.
Alanna Ritchie, Ad Director for the S.C. Newspaper Network, will conduct this full-day workshop. A veteran of weekly and daily newspaper sales, Alanna will help attendees understand sales basics, including selling against competition, dealing with objections, closing skills, basic design and consultative selling.
Here’s what past attendees have said about Ad Basics:
• Very beneficial! This will help me tremendously.
• Everyone who is new to selling should take this seminar.
• Useful and motivational!
• Can’t wait to apply all I learned!
• Alanna is very knowledgeable and enjoyable. Great instructor!
Attendees will receive our Ad Basics notebook, which contains a wealth of information that Alanna has collected over the years.
Cost to attend is $45, which includes a boxed lunch.
Participants are asked to send in specific questions for Alanna. You can do this directly on the registration form.
This event is open only to SCPA members. Register now!
|SCPA Executive Committee Meeting
11 a.m. - 3 p.m.
SCPA Offices, Columbia
|SCPA Annual Meeting and Awards Presentation
||April 5-6. 2019
|The Marriott, Columbia
More details coming soon!
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