Reach 3.3 million
South Carolinians through S.C. newspaper media
Source: 2023 South Carolina Statewide Study conducted by Coda Ventures
15 daily + 71 weekly newspapers
the Palmetto State’s leading source of information
Why newspapers?
Source: 2023 South Carolina Statewide Study conducted by Coda Ventures
Source: 2018 Readership Survey, National Newspaper Association
Source: Dimension 2018, Kantar Media
Source: Triad Newspaper Ad Effectiveness Service, Coda
South Carolina Newspapers Deliver
Newspaper market insight from a recent study conducted by Coda Ventures, found that more than eight out of ten S.C. adults rely on print or digital newspapers for news and information. More than half of S.C. adults use newspaper advertising to make important buying decisions.
From the Pee Dee to the Upstate and from the Lowcountry to the Midlands, South Carolina’s topography is as diverse as its thriving economy. Home to a growing number of large corporations, the state also boasts a plethora of small and mid-size businesses specializing in manufacturing, transportation, healthcare services, agriculture and more.
Plus, it’s where you’ll find an active audience of consumers who rely on South Carolina’s print and digital newspapers for the community news, information and advertising that impact their lives.
South Carolina adults depend on newspapers for information about:
Source: 2023 South Carolina Statewide Study
conducted by Coda Ventures
Newspaper advertising is effective and affordable!
While the media landscape is changing, what hasn’t changed is that people trust their local newspaper for news, information and advertising.
In South Carolina, newspapers can reach more adults in their local communities that any other form of media. Most newspapers can even target a particular audience within a community through zoning, niche publications and digital offerings.
Our member newspapers offer a variety of marketing solutions including print and digital advertising, events, and other services. Contact your local newspaper today to find out how it can help you!
Advertising Solutions
to fit every budget
Let the S.C. Newspaper Network help you connect with your target audience.
SCNN is the advertising division of the S.C. Press Association. Our services range from press release distribution to deeply discounted print ad networks and best-in-class digital marketing.