Advertising Guides Unsure about an ad? Our advertising guides can help. Guide to advertising liquor, beer and wine in S.C. newspapers This guide is designed for ad representatives and advertisers related to the advertisement of liquor, beer and wine. Guide to fair housing regulations for advertising in S.C. newspapersThe U.S. Fair Housing Act allows newspapers to be charged with violations of the act for printing ads that are discriminatory. Political advertising legal guide for S.C. newspapersPolitical advertising, whether for or against a candidate or ballot measure, is subject to legal requirements not found in non-political advertising. Guide to advertising requirements for regulated professionsProfessions licensed by the S.C. Department of Labor, Licensing and Regulation have specific requirements for advertisements. Legal advertising regulations for S.C. tattoo parlorsLegal notice law related to applying for a tattoo facility license. Guide to legal (public notice) advertising lawsSetting legal rates, type specifications and more for S.C. newspapers. Red flags in classified advertisingThis guide has been prepared jointly with the S.C. Department of Consumer Affairs as a reference for SCPA members in screening classified advertising. Indemnification agreementsUnfortunately, some people use newspaper advertisements to belittle, demean or embarrass others. To guard against exposure to liability, use this form. Have a question or need an ad reviewed? Contact us.