Plan now to recognize first responders

Plan now to recognize first responders Published August 9, 2022 By Jim Pumarlo, Newspaper Consultant Are you looking for a project that can energize your news staffs, generate new advertising revenue and underscore the value of a local newspaper to potential new subscribers? Mark Oct. 28: National First Responders Day.…

Tell them why – and sell more

Tell them why – and sell more By John Foust, Advertising Trainer Like some other kids, I learned how to drive before taking the drivers’ education class in high school. My father took me to the school’s football stadium on weekends when the expansive parking lot was empty. The car…

Lauderdale: Don’t hide evidence in Murdaugh murder case if you want public trust in justice​

Want to start restoring confidence in the South Carolina system of justice? Disregard both banks of lawyers in the murder case against Alex Murdaugh and demand that the business of the court remain public, not gagged. At a bond hearing July 20 in the historic Colleton County Courthouse in Walterboro,…

Abortion Ruling Could Impact Media Law

Abortion Ruling Could Impact Media Law Published July 2022 By Eric P. Robinson, USC School of Journalism and Mass Communications We have already seen some of the impact of the U.S. Supreme Court’s recent blockbuster decision in Dobbs v. Jackson Women’s Health Organization, which reversed its 49-year-old Roe v. Wade…

A key question: What’s next?

A key question: What’s next? By John Foust, Advertising Trainer Gregory talked to me about a lesson he learned in his early days of selling advertising. “In one of my first presentations, the prospect rejected my ideas for a new campaign. Back at the office, my ad manager must have…

The Spirit of ’76: Protecting us against the Putin Playbook

The Spirit of ’76: Protecting us against the Putin Playbook By Ken Paulson Director and Professor, Free Speech Center Middle Tennessee State University As we gather to celebrate Independence Day, it’s a good time to reflect on how our most fundamental freedoms have served this nation well. It’s an even…

What’s happened to nuts and bolts of public safety reporting?

What’s happened to nuts and bolts of public safety reporting? Published June 21, 2022 By Jim Pumarlo, Newspaper Consultant Crime and public safety are garnering more headlines across the country. Law enforcement and racial disparities in the criminal justice system are under increasing scrutiny. Newspapers play a key role in…

South Carolina needs a good SLAPP law

South Carolina needs a good SLAPP law Published June 2022 By Eric P. Robinson, USC School of Journalism and Mass Communications In late May, the Judiciary Committee of the North Carolina State Assembly approved a legislative bill, which would allow for early dismissal of lawsuits making libel or other claims…

Post and Courier advances digital subscriptions business with sports newsletters, in partnership with GNI

Post and Courier advances digital subscriptions business with sports newsletters, in partnership with GNI Published June 2022 The Post and Courier and Google News Initiative (GNI) published a case study highlighting the impact of new paid newsletters to the paper’s digital subscription business. In partnership with the GNI, The Post…

Two advertising goals: Attention and Retention

Two advertising goals: Attention and Retention By John Foust, Advertising Trainer As mentioned in previous articles, there are two types of advertising: image and response. Image advertising – sometimes known as institutional advertising – is designed to give people a good impression of the advertiser. (“We’re the dealership that cares.”)…