New Administration Means Changes on Press Issues

New Administration Means Changes on Press Issues Published Feb. 2021 By Eric P. Robinson, USC School of Journalism and Mass Communications Any change in presidential administrations, especially when it involves a change of party affiliation, means changes in a lot of federal government personnel, stances on issues and policy changes.…

Initiate conversations with your readers

Initiate conversations with your readers Published February 17, 2021 By Jim Pumarlo, Newspaper Consultant A reader questions your policy for reporting suicides. A retailer challenges your staff to produce timely and relevant business news.  A reporter is confronted for printing a press release charging a candidate with unfair campaign practices…

The Readers Speak

The Readers Speak Published February 2021 By SCPA Attorney Jay Bender From the earliest days newspapers in this country have published letters from readers.  A survey of early American newspapers reveals that a large portion of the content came from the letters of “correspondents.” The tradition of publishing letters to…

What makes a good headline?

What makes a good headline? Published Feb. 8, 2021 By John Foust, Advertising Trainer Imagine the editors of a prestigious news organization sitting around a conference table discussing a breaking story. The story is written and all they need is a headline to convey its importance to readers. Someone says,…

Make public affairs coverage relevant and timely

Make public affairs coverage relevant and timely Published Jan. 21, 2021 By Jim Pumarlo, Newspaper Consultant How many newsrooms have received complaints about coverage of local public affairs – specifically meetings? It might be the city council, school board, county board or one of the numerous other government bodies under…

Free Speech Issues Abound After Capitol Hill Riot

Free Speech Issues Abound After Capitol Hill Riot Published January 2021 By Eric P. Robinson, USC School of Journalism and Mass Communications The riot at the Capitol building on Jan. 6 and its aftermath have raised several serious concerns about American politics and society. These events also raise several questions…

12 ad copy tips

12 ad copy tips By John Foust, Advertising Trainer Once an ad’s graphic design attracts readers’ eyes, it has to say something of value. Otherwise, readers will skip the ad and miss the message completely. Here are a dozen copywriting tips to gain and hold attention: Don’t try to appeal…

Don’t close books just yet on 2020 elections

Don’t close books just yet on 2020 elections Published January 5, 2021 By Jim Pumarlo, Newspaper Consultant Mention election coverage in the aftermath of this year’s tumultuous presidential contest, and many newsrooms will likely turn a collective deaf ear. For most editors and reporters, the next cycle of elections is…

If Tech Hurts Newspapers, Can Tech Save Them?

If Tech Hurts Newspapers, Can Tech Save Them? Published December 2020 By Eric P. Robinson, USC School of Journalism and Mass Communications One of the many developments that have hurt newspapers is tech companies and their websites that collect and display headlines and story ledes from websites of newspapers and…

Music Awards Dispute Shows Dilemma of Photo Coverage of Concerts and Other Events

Music Awards Dispute Shows Dilemma of Photo Coverage of Concerts and Other Events Published November 2020 By Eric P. Robinson, USC School of Journalism and Mass Communications In-mid November, the Associated Press declined to cover the Country Music Association Awards after the organizers attempted to place severe limits on the…