Advertising’s Bill of Rights

Advertising’s Bill of Rights By John Foust, Advertising Trainer In the advertising business, there are things which must be done in order to create an effective campaign. Think of it as Advertising’s Bill of Rights: Send the right message…to the right audience…in the right medium…at the right time…about the right…

Does the reporters’ shield survive death? And another way to foil FOIA

Does the reporters’ shield survive death? And another way to foil FOIA Published November 2022 By Eric P. Robinson, USC School of Journalism and Mass Communications The murder of Las Vegas Review-Journal investigative reporter Jeff German—for which a former local official who lost his reelection bid and was then removed…

Robust public affairs coverage requires more than recording meetings

Robust public affairs coverage requires more than recording meetings Published November 14, 2022 By Jim Pumarlo, Newspaper Consultant My formula for shaping newspaper content is straightforward: Present a blend of stories that people like to read and stories they should read. Under the “should read” category, consider me an advocate…

Oboes and leadership

Oboes and leadership By John Foust, Advertising Trainer If you’ve been to a symphony concert, you’ve witnessed the cacophony of sound before the concert begins. Every instrument seems to be in its own world, independently running through the musical scale. Actually, this is a traditional and deliberate process to tune…

Libel without a name?

Libel without a name? Published October 2022 By Eric P. Robinson, USC School of Journalism and Mass Communications A parent’s apparently false allegation at a public November school board meeting that an administrator in Richland County School District Two had strip searched his daughter led to a defamation lawsuit against…

Go beyond ‘votes and quotes’ when delivering election results

Go beyond ‘votes and quotes’ when delivering election results Published October 10, 2022 By Jim Pumarlo, Newspaper Consultant Newsrooms have toiled the past many weeks churning out stories to help voters make informed choices on Election Day. Now you’re ready to put the exclamation point on coverage. “Votes and quotes”…

Say it and do it, or renegotiate

Say it and do it, or renegotiate By John Foust, Advertising Trainer Joanne is an ad manager with a common-sense approach to managing her team and their goals. She believes in communication – not micro-management – but real communication on how things are going. “For years,” she told me, “I…

The Royals and the Press

The Royals and the Press Published September 2022 By Eric P. Robinson, USC School of Journalism and Mass Communications The death of Britain’s Queen Elizabeth II after a reign of more than 70 years has prompted a cascade of retrospectives and reminiscences of the major events and changes of the…

Keep eye out for 11th-hour election volleys

Keep eye out for 11th-hour election volleys Published September 7, 2022 By Jim Pumarlo, Newspaper Consultant Election Day is only weeks away. The hyper partisanship of races at all levels – from local to state to federal – demands that editors pay extra attention to press releases and letters to…

The power of being specific

The power of being specific By John Foust, Advertising Trainer Motivational speaker and author Zig Ziglar used to ask, “Are you a meaningful specific or a wandering generality?” He related his comment to a number of areas: long and short-term goal setting, day-to-day activities, and dealings with family members, coworkers…