Into the issues

INTO THE ISSUES AP lets non-member weeklies republish its investigative story about 2020 election fraud Published Jan. 10, 2022 By Al Cross Almost a year ago, this column urged community newspapers to tell their readers the truth about the 2020 presidential election — that it was fairly held — to…

Would you mind showing me around?

Would you mind showing me around? By John Foust, Advertising Trainer One of the most important questions you can ask an advertising client is, “Would you mind showing me around?” Think about it. When you have a conversation in a client’s office, you get a filtered version of that person’s…

Antitrust Clouds—and Lawsuits—Gather Against Big Tech

Antitrust Clouds—and Lawsuits—Gather Against Big Tech Published Dec. 2021 By Eric P. Robinson, USC School of Journalism and Mass Communications What started as a West Virginia publisher’s quixotic quest has become a major lawsuit, brought on behalf of more than 200 individual newspapers, to challenge the uncompensated use of newspapers’…

Do you have an eight-inch frying pan?

Do you have an eight-inch frying pan? By John Foust, Advertising Trainer There’s a story about an old man who was fishing from a pier. He was catching more fish than anyone else, so a crowd gathered to learn his secret. His behavior was unlike anything they had ever seen.…

Meaningful meeting reports demand substantive leads

Meaningful meeting reports demand substantive leads Published Nov. 23, 2021 By Jim Pumarlo, Newspaper Consultant Newspapers smartly are promoting their roles as government watchdogs to reinforce their strengths in the fractured media landscape. I join the chorus: Vibrant coverage of public affairs is at the foundation of vibrant communities. The…

Letters to the editor published in writers’ own words - literally

Letters to the editor published in writers’ own words – literally Published Nov. 4, 2021 By Richard Whiting, Executive Editor, Index-Journal If you’ve been in this business long, you’re aware —painfully aware — of the many changes our profession has experienced. It was one thing when the pica stick and…

Don’t let shortcuts thwart quality content

Don’t let shortcuts thwart quality content Published Nov. 2, 2021 By Jim Pumarlo, Newspaper Consultant Many newsrooms, already strained by lean staffs, have seen resources exacerbated by the economic toll of the coronavirus. Circumstances have prompted editors and reporters to take shortcuts in gathering and publishing the everyday churn of…

Cut down on exclamation marks

Cut down on exclamation marks By John Foust, Advertising Trainer Lately I have noticed a disturbing trend in print and online advertising: the overuse of exclamation marks. They’re all over the place. Interestingly, no grammar book I have ever seen has suggested using more exclamation marks – or exclamation points…

Holy Cow!: Troubling Appeals Court Ruling Holds that Tweet Link May Be Libel, Though the Linked Article Is Not

Holy Cow!: Troubling Appeals Court Ruling Holds that Tweet Link May Be Libel, Though the Linked Article Is Not Published Oct. 2021 By Eric P. Robinson, USC School of Journalism and Mass Communications You may have noticed that California Congressman Devin Nunes is in the news. If you’re interested in…

Please steal this plan

INTO THE ISSUES Please steal this plan Published Oct. 12, 2021 By Al Cross Millions of Americans say they won’t get vaccinated to protect themselves, their families and their neighbors from the coronavirus, but polling and anecdotal evidence show that some will change their minds. Community newspapers have a role…