Holy Cow!: Troubling Appeals Court Ruling Holds that Tweet Link May Be Libel, Though the Linked Article Is Not

Holy Cow!: Troubling Appeals Court Ruling Holds that Tweet Link May Be Libel, Though the Linked Article Is Not Published Oct. 2021 By Eric P. Robinson, USC School of Journalism and Mass Communications You may have noticed that California Congressman Devin Nunes is in the news. If you’re interested in…

Please steal this plan

INTO THE ISSUES Please steal this plan Published Oct. 12, 2021 By Al Cross Millions of Americans say they won’t get vaccinated to protect themselves, their families and their neighbors from the coronavirus, but polling and anecdotal evidence show that some will change their minds. Community newspapers have a role…

Catch more customers for your advertisers

Catch more customers for your advertisers By John Foust, Advertising Trainer My friends Mark and Sandy invited me to spend a couple of days in a vacation beach condo they had rented, about a month before their first child was born. Mark and I decided to do some fishing, so…

The ‘blue shirt’ won. Is that the best we can do?

The ‘blue shirt’ won. Is that the best we can do? Published Sept. 27, 2021 By Jim Pumarlo, Newspaper Consultant Local names and faces are the lifeblood of community newspaper content. There’s no better way to spotlight your readers than through photos. After all, “a picture is worth a thousand…

SOS for South Carolina’s FOIA

SOS for South Carolina’s FOIA Published Sept. 2021 By Eric P. Robinson, USC School of Journalism and Mass Communications In the past several weeks and months we have seen numerous examples of local and state government boards and agencies refusing to comply with South Carolina’s Freedom of Information Act. These…

The advertising sales cycle

The advertising sales cycle By John Foust, Advertising Trainer Let’s take a look at the sales cycle. For our purposes, the focus is on advertising media sales, but this concept can apply to any business. Although the cycle has a beginning and an end, the end leads to a new…

Are you telling your own stories?

Are you telling your own stories? Published Aug. 30, 2021 By Jim Pumarlo, Newspaper Consultant I circulated a column celebrating community newspapers earlier this year in recognition of Sunshine Week. Its publication prompted a few comments. One reader, who hailed from a Minneapolis suburb, read the column in his local…

Embedded Graphics May Lead to Copyright Troubles

Embedded Graphics May Lead to Copyright Troubles Published Aug. 2021 By Eric P. Robinson, USC School of Journalism and Mass Communications Hopefully most reporters, layout artists, and web designers at media companies understand that they can’t simply copy a photo or other illustration they find online and use it in…

Into the Issues (Aug. 2021)

INTO THE ISSUES Editorials provide leadership needed in pandemic Published Aug. 11, 2021 By Al Cross Editorials are falling from favor at many American newspapers, for various reasons, including a desire not to upset and chase away readers, especially when it comes to our increasingly tribal and polarized politics. Unfortunately,…

Special projects energize staff, community

Special projects energize staff, community Published Aug. 3, 2021 By Jim Pumarlo, Newspaper Consultant I fondly characterize newsrooms as organized chaos. That definition has aptly described operations for the past 18 months with the impact of COVID-19. The story has demanded constant attention, and there are likely fewer reporters to…