Media Law Then and Now: In Recognition of Bill Rogers’ Retirement

Media Law Then and Now: In Recognition of Bill Rogers’ Retirement Published July 2021 By Eric P. Robinson, USC School of Journalism and Mass Communications Each month in this column, I attempt to highlight a recent development in media law, either in South Carolina or nationally, that may have an…

Lessons from a failed advertiser

Lessons from a failed advertiser By John Foust, Advertising Trainer I remember talking to Clark about his early days in advertising. When he started his then-small marketing business, one of his first clients was a fast-food establishment that needed help with an introductory campaign. Although the store manager knew almost…

Madden and Savely named Co-Executive Directors of SCPA

Last week the S.C. Press Association Executive Committee named Jen Madden and Randall Savely Co-Executive Directors of the Press Association, effective July 23 when Bill Rogers officially retires.

Government Accessing Electronic Communications to Identify Sources: It Can Happen to You

Government Accessing Electronic Communications to Identify Sources: It Can Happen to You Published June 2021 By Eric P. Robinson, USC School of Journalism and Mass Communications  The revelations that the U.S. Justice Department secretly sought information on reporters’ e-mail, phone and other communications has sent shock waves through media and…

Sharpen your editing with these press releases

Sharpen your editing with these press releases Published June 14, 2021 By Jim Pumarlo, Newspaper Consultant The hyper partisanship in today’s political landscape was on full display with passage of the American Rescue Plan. It passed on a straight party-line vote. A Minnesota congressman joined in the chorus of his…

A simple way to develop ad campaign ideas

A simple way to develop ad campaign ideas By John Foust, Advertising Trainer Let’s say you’re meeting with a florist who has been running ads with the headline, “For all your floral needs.” Of course, you and I know this is an empty headline that speaks to no one in…

Start benchmarking performance of politicians

Start benchmarking performance of politicians Published May 18, 2021 By Jim Pumarlo, Newspaper Consultant It’s customary to rate the president’s performance after the first hundred days in office. The stark contrast in personalities and policies of Donald Trump and Joe Biden provides plenty of observations and commentary. National issues range…

Study Shows Increasing U.S. Supreme Court Skepticism of the Press

Study Shows Increasing U.S. Supreme Court Skepticism of the Press Published May 2021 By Eric P. Robinson, USC School of Journalism and Mass Communications Despite avowed threats to media freedom in recent years, the U.S. Supreme Court and lower courts have showed general fealty to the landmark New York Times…

Give your advertising some personality

Give your advertising some personality By John Foust, Advertising Trainer Kirk likes to work directly with his ad clients on their creative strategies. “Making a sale is just the first step in the journey,” he said. “It’s a big part of my job to make sure my clients stand out…

Chauvin Trial Shows Importance of Court Access

Chauvin Trial Shows Importance of Court Access Published April 2021 By Eric P. Robinson, USC School of Journalism and Mass Communications There has been a lot of attention focused on the ongoing trial of former police officer Derek Chauvin in the death of George Floyd. Occurring in the context of…