Training

Does your newspaper want to leverage Facebook and other social media sites to generate revenue? 

Sharpen your social advertising skills and knowledge on Thursday, Dec. 12 from 10 a.m. – 3 p.m. as the S.C. Press Association hosts Dr. James Bissell of Aducation and PHDesigned.

This event is open only to SCPA members and will be catered specifically toward SCPA’s newspaper members – large and small – so regardless of your newspaper’s size, frequency or resources, you’ll walk away with practical skills. 

In this session, Dr. Bissell will cover advertising, marketing and communication strategies in the new media landscape where traditional media outlets and the online social media exist.  We will look at the current media landscape and the strategic opportunities and challenges for marketers, managers, and consultants.  Primary focus of this course will be on understanding social media, how to build social media marketing strategies, and how to track their effectiveness.

• 10-10:30 a.m. – Social Intro: What is social advertising and why is it important?
• 10:30 a.m. – Noon – Facebook and Instagram
• 12 – 12:15 p.m. – Facebook and Instagram Q&A
• 12:15 – 1 p.m. – Lunch Break
• 1 – 2:30 p.m. – Twitter, Snapchat, LinkedIn, Pinterest
• 2:30-3pm – Final Q&A

During the discussion of each platform, Dr. Bissell will cover placement, ad format/structure, targeting options, and sales/pricing strategies.  

Following the session, training materials will be provided online and follow up exams available to get certification.

This workshop is perfect for publishers, ad directors, sales reps and other newspaper managers.

Thanks to sponsorship from the SCPA Foundation Smoak Fund, the cost to attend is only $75, which includes a boxed lunch. 

We’re limiting this event to 30 attendees and we expect it to sell out quickly so if you’re interested, sign up soon.

Meet the trainer: Dr. James Bissell provides advertising education and consulting for Aducation. He has been an educator in higher education for the past 9 years teaching advertising, marketing, management, leadership, organizational behavior and social media management. He is also the co-owner of digital fulfillment agency, PhDesigned. Dr. Bissell consults and trains organizations on digital marketing strategies, management techniques and the development of advertising campaigns. In addition to his digital experience, Dr. Bissell has a background in newspapers, working several years in sales and marketing, new product development and digital services.

Aducation’s mission: Advertising sales are often not made because sales representatives did not fully understand your products, your customers’ needs or how to overcome competitive product offerings. First, it is important to understand the Principles of Advertising and why customers purchase specific advertising products for their business.  Is their primary method of advertising budget used for TV, Radio, Print or Digital?  Every wonder why or how those mediums are bought and sold? Aducation can help! We offer custom seminars and training to help companies understand advertising products and services so they can better sell their solution to clients.