Upcoming Workshops & Events

June 17 | 2 p.m. | PNA Community Newspaper Forum

Free Webinar: Doing More with Less: Tips to Maximize Community Reporting with Minimal Staff

Community newspapers have big shoes to fill. Surveys show that they connect with readers by providing the news they need and are regarded as highly valuable and vital local information sources 

It can often be a challenge for small newsrooms to produce and maintain a wealth of local content; however, it can be done. During this session, editorial experts from the Society of Professional Journalists will provide practical information on best practices, skills and innovations to increase your efficiency. 

Pat Trosky, BA, MA
Pat worked for 26 years as a reporter and editor at The Citizens’ Voice, Wilkes-Barre.  She also spent 26 years as a full time and part time instructor in journalism, editing, media law and communication studies at Penn State, Bloomsburg University and Luzerne County Community College.  Pat has a bachelor’s degree in Journalism and Humanities and a master’s degree in Communication Studies. She has been a member of Society of Professional Journalists since 1993, serving as President of the Keystone chapter for more than 10 years and acts as contest coordinator for several years.
 
There is no charge for SCPA members to attend PNA Community Newspaper Forum events, thanks to support from the SCPA Foundation Smoak Fund. A confirmation with log-in instructions will be sent to each registrant one or two days prior to the session. Let us know if you have any questions.
 
June 18 | Noon | PNA Leading Local Webinar Series

Free Webinar: Ten Steps to More Inclusive Reporting

Explore ten steps that you and your newsroom can take to produce more diverse, equitable and inclusive reporting.  This session features a Reynolds Journalism Institute Fellows project completed by Melba Newsome, RJI Fellows Class of 2020-21. Using research and findings from her fellowship, Newsome will outline the necessary steps and lead participants through an evaluation of published journalism for diversity and inclusive reporting. From common challenges to rethinking the whys and wheres of diverse sources to understanding and overcoming barriers, Newsome details what you can do to be more inclusive storytellers.

As Newsome writes, “Inclusive reporting has long been essential to pursuing and publishing the kinds of stories that inform and have long term relevance.”  In 2020, however, there was a “concerted effort to hire more Black reporters, include more Black authoritative voices, and recount the real life experiences of people of color impacted by systemic racism. Like the people we report on, journalists are also liberal and conservative, economically privileged and disadvantaged, rural and urban. In the absence of opportunities to reflect on our identities, we can miss our own blind spots around preconceived stereotypes and assumptions about individuals and groups. It is our responsibility to provide fair and equitable reporting of the issues, people and communities we cover. This is not the whole of what we can do but it is the beginning of what we must do.”

This is another session in the PNA Foundation’s special diversity webinar series Leading Local: The Media’s Impact on Diversity, Inclusion and Equity.


This 60-minute webinar is scheduled to begin promptly at 12 noon, eastern time.

Registrants must have both a computer and audio/phone in order to participate.

Thanks to a grant from the Calkins Foundation, there is no cost for PNA members as well as any members of press or news associations across the country.

Register here.

June 24 | 10 a.m. | PNA Community Newspaper Forum

Free Webinar: Tried and True Revenue Generators That You Can Replicate at Your Community Newspaper

There is no reason to reinvent the wheel regarding identifying new revenue opportunities for your community newspaper. A panel of newspaper leaders will share the details about the successful initiatives they have launched at their publications. Ranging from contests and membership programs to merchandise, events and more, you will learn what it takes to get started on these exciting and profitable ideas. 

Sherri Growden, Associate Publisher of the Bedford Gazette   
Sherri Growden has been with the Bedford Gazette for 17 years, except for a short stint with the Pulitzer prize winning Emporia Gazette in Kansas.  Sherri started at the Bedford Gazette as an Advertising Executive, became Advertising Director and is now the Associate Publisher, but she still sells every single day!  Sherri is extremely proud of the Bedford Gazette winning PNA’s Sweepstakes Advertising Award for the last 3 years.  She is currently working on launching a coffee-table quality magazine celebrating the 250th Anniversary of Bedford County.

There is no charge for SCPA members to attend PNA Community Newspaper Forum events, thanks to support from the SCPA Foundation Smoak Fund. A confirmation with log-in instructions will be sent to each registrant one or two days prior to the session. Let us know if you have any questions.

Register here.

July 1 | 10 a.m. | PNA Community Newspaper Forum

Free Webinar: The Answers You Need to Your Postal Delivery Questions and Concerns

Many community newspapers rely on the USPS to deliver their publicationsTherefore, it is paramount that PNA’s members pay reasonable mailing rates, receive efficient service and are treated fairly. In addition, newspaper readers have a reasonable expectation of receiving the printed product on time.  

Like many organizations, the USPS had its share of stumbles in the past year. During this session, Dave Webster, Senior Director of Processing Operations for the USPS Chesapeake Division, will discuss the USPS changes to serve community newspapers’ needs better.  Dave will also offer advice about how community newspapers can work more efficiently with the USPS and answer your important questions. 

There is no charge for SCPA members to attend PNA Community Newspaper Forum events, thanks to support from the SCPA Foundation Smoak Fund. A confirmation with log-in instructions will be sent to each registrant one or two days prior to the session. Let us know if you have any questions.

Register here.

July 5

Happy Fourth of July!

SCPA and SCNN Offices Closed for Independence Day on Monday, July 5. 

July 12

2021 PALMY Ad Award Winners Announced for Proofing

Winners are not for release until July 23, 2021.

More details coming soon!

Bill Rogers
July 15 | 5-7 p.m. | The River Center at Saluda Shoals

Bill's Retirement Party

The River Center at Saluda Shoals
5605 Bush River Rd, Columbia, SC 29212

Here are more details. Let us know if you can make it!

July 22 | 2 p.m. | Online Media Campus Webinar

Effective Advertising for a Small Business Budget

In this webinar: 

In this webinar, you will learn how to make the most out of the small budgets that some of your clients may have. Especially after a pandemic year, consumers need to be connected with in ways that are veering from the traditional communication channels. AdCellerant will be presenting on what tactics generate results for specific industries, and also best practices for small business advertisers. Now is the time for your advertisers to be ready for the economy to open up and get in front of their customers now! Here are a few ways they can stretch their budgets most effectively.

About the presenter: 

Ben Bouslog is the Senior Director of Business Development for AdCellerant, an advertising technology company. His experience spans 8+ years in the digital space with a background in ad operations that gives him an intimate familiarity with how digital really works and the value it can bring to any advertiser or media organization. Ben’s favorite part about working with media companies is helping them to realize and actualize the opportunities to connect with the businesses in our communities more than ever before. With experience in SEO, SEM, video, OTT, social media, and a specialty in programmatic, he’s been able to help hundreds of media companies grow their digital revenue streams and supported thousands of advertisers by connecting them with their target consumers. He credits his work in the digital realm for fueling his day-to-day enthusiasm for advertising and meeting the love of his life, Mallory.

The cost to attend this Online Media Campus webinar is $35. Learn more and register here!

July 23

2021 PALMY Ad Awards Virtual Presentation

Best of Show, Best Overall, Designer of the Year and the digital presentation of all winning ads with judges’ comments will be available on July 23.

Plaques and certificates will be mailed to all winners in late July/early August 2021. A virtual awards presentation will be held July 23 on Facebook Live. More details coming soon!

August 5 | 10 a.m. | Zoom

SCPA Diversity Committee Meeting

A virtual meeting of SCPA’s Diversity Committee. All S.C. journalists are welcome to join this standing committee. Contact us for more details. 

Aug. 12 | Noon | PNA Leading Local Webinar Series

Free Webinar: Seeing the Whole Community: Diversity and Inclusivity through Design

Communities, readers and audiences want to see themselves reflected in your local news coverage.  Not just through words and stories, but also through the visuals, photos, art and designs in your various print and digital products.  Doing so requires you to look, listen and learn.

This session will help editors and reporters visually cover their whole community.  Topics include visual inclusion, intention and diversity as well as making tough visual calls.

Val Hoeppner, a renowned journalist, media instructor and strategist leads this discussion.  Currently a media consultant, Hoeppner previously worked as director of education for the Diversity Institute at the John Seigenthaler Center and is a member of the Native American Journalists Association, Online News Association, Associated Press Photo Managers,  News Leaders Association, the Recording Academy and Public Radio in Mid America.

This is another session in the PNA Foundation’s special diversity webinar series Leading Local: The Media’s Impact on Diversity, Inclusion and Equity.

This 60-minute webinar is scheduled to begin promptly at 12 noon, eastern time.

Registrants must have both a computer and audio/phone in order to participate.

Thanks to a grant from the Calkins Foundation, there is no cost for PNA members as well as any members of press or news associations across the country.
 
Reading Newspaper
Oct. 22 | 3-5 p.m.

Executive Committee Meeting

The Marina Inn at Grande Dunes, Myrtle Beach

A meeting of SCPA’s Executive Committee. Agenda and details coming soon!

Oct. 22-24

SCPA Annual Meeting & Awards

The Marina Inn at Grande Dunes, Myrtle Beach

COVID-19 has once again forced us to reschedule our Annual Meeting & Awards, originally set for March 19-20, 2021.

We are closely watching COVID-19 spread and the vaccine roll-out and are hopeful that it will be safe to meet in person during the weekend of Oct. 22-24, 2021.

If it’s safe to meet, we’ll gather together again in person at The Marina Inn in Myrtle Beach for a long overdue celebration! In addition to networking and educational sessions, our 2021 Annual Meeting & Awards will honor winners from the 2020 News, Associate/Individual and Collegiate Contests. We’ll also induct our 2020 and 2021 honorees into the S.C. Journalism Hall of Fame. More details coming soon!  

Nov. 4 | 10 a.m. | Zoom

SCPA Diversity Committee Meeting

A virtual meeting of SCPA’s Diversity Committee. All S.C. journalists are welcome to join this standing committee. Contact us for more details. 

Contests & Awards

SCPA recognizes the best in South Carolina journalism through our annual contests. Our prestigious awards programs are open to SCPA members only. Each year, nearly 4,000 entries are received in SCPA’s News, Advertising and Collegiate Contests.

  • Our annual News Contest recognizes excellence in daily and weekly newspaper journalism. We also have an Associate and Individual member division, and a Collegiate Contest. 2020 Awards will be presented at SCPA’s Annual Meeting on Oct. 23, 2021. More details soon! The 2021 News Contest will go live on Oct. 1, 2021 and the entry deadline will be Dec. 3, 2021.    
  • The PALMY Advertising Awards recognize the Palmetto State’s best, brightest and most enterprising advertising professionals and advertisers, and the impact they have made in their communities! The 2021 contest is now live and accepting entries until June 10, 2021. Awards will be presented during a virtual celebration on July 23, 2021. More details coming soon!

Other Training Opportunities

  • SCPA now offers free, individualized virtual training on legal and FOI topics for member newspapers. Learn more. 
  • SCPA members can attend Local Media Association webinars for $29 because our state is a Media Association Partner. Check out LMA’s webinar offerings.
  • Poynter’s News University offers more than 100 interactive on-demand journalism courses. Several courses are free thanks to grant funding.