Column Archive

Ferns, Nature’s Colonists

Ferns, Nature’s Colonists Tom Poland Posted June 28, 2022By Tom PolandA Southern Writerwww.tompoland.nettompol@earthlink.netFerns bless us with classic Southern settings but doing so isn’t always easy. Random winds pick up fern spores and scatter them, their destiny determined by fate. Many end up lost at sea. Some fall on barren places...

A key question: What’s next?

A key question: What’s next? By John Foust, Advertising Trainer Gregory talked to me about a lesson he learned in his early days of selling advertising. “In one of my first presentations, the prospect rejected my ideas for a new campaign. Back at the office, my ad manager must have...

Vintage Enamelware

Vintage Enamelware Tom Poland Posted June 24, 2022By Tom PolandA Southern Writerwww.tompoland.nettompol@earthlink.netI was visiting the past at the Lincoln County History Park when I spied a graceful blue enamelware pot sitting among fire logs. Warm memories came from that cold enamelware. Yes, that forgotten pot sent me reeling through the...

Boneyards

Boneyards Tom Poland Posted June 24, 2022By Tom PolandA Southern Writerwww.tompoland.nettompol@earthlink.netTheir name belies their beauty, though its definition rings true. “Boneyard, | ˈbōnyärd |Noun, informal, a cemetery.” A cemetery they are, the resting places of maritime forests conquered by the sea. I’ve written about boneyards, now and then spelled bone...

Aldo’s Bench

Aldo’s Bench Tom Poland Posted June 21, 2022By Tom PolandA Southern Writerwww.tompoland.nettompol@earthlink.netThe bench you see overlooks an estuarine creek. That creek snakes its way into a wider creek, Pine Creek, I believe, that snakes its way into the Hampton River, which spills into the Atlantic near Pelican Creek Natural Area....

Post and Courier advances digital subscriptions business with sports newsletters, in partnership with GNI

Post and Courier advances digital subscriptions business with sports newsletters, in partnership with GNI Published June 2022The Post and Courier and Google News Initiative (GNI) published a case study highlighting the impact of new paid newsletters to the paper’s digital subscription business. In partnership with the GNI, The Post and...

Bob’s Store

Bob’s Store Tom Poland Posted June 6, 2022By Tom PolandA Southern Writerwww.tompoland.nettompol@earthlink.netThe store’s filled to the brim with antiques. They hang from the ceiling. They fill aisles. It’s a place I could check out for hours. Why there’s even a …Wait a minute. I’m ahead of myself. Antiques didn’t catch...

Outcomes

Stuart Neiman Cartoon: Outcomes Posted May 24, 2022By Stuart Neiman This content is being shared through the S.C. News Exchange and is for use in SCPA member publications. Please use appropriate bylines and credit line

Two advertising goals: Attention and Retention

Two advertising goals: Attention and Retention By John Foust, Advertising Trainer As mentioned in previous articles, there are two types of advertising: image and response. Image advertising – sometimes known as institutional advertising – is designed to give people a good impression of the advertiser. (“We’re the dealership that cares.”)...

Porch Sitting

Porch Sitting Tom Poland Posted May 24, 2022By Tom PolandA Southern Writerwww.tompoland.nettompol@earthlink.netIt’s a vanishing art, porch sitting. There was a time, though, when folks retired to the porch just to pass the time. As a boy, I sat on my parent’s screen porch and counted the trucks going by. When...

The Leak

Stuart Neiman Cartoon: The Leak Posted May 9, 2022By Stuart Neiman This content is being shared through the S.C. News Exchange and is for use in SCPA member publications. Please use appropriate bylines and credit line

Folk Medicine Remedies

Folk Medicine Remedies Tom Poland Posted April 29, 2022By Tom PolandA Southern Writerwww.tompoland.nettompol@earthlink.netLike the Black Crowe’s “Remedy, and its line, I need a remedy”, folks of yesteryear needed remedies and they came up with them. We call their aspiring cures “Folk Medicine.” Once again I’m writing about home remedies, folk...

Far from home

Far from home: Ukrainian couple who fled war-torn Kyiv now staying with daughter in Hartsville Posted April 20, 2022By Bob SloanIf Petar and Alla Rusinov seem a little distant when you first meet them, there is good reason.The Rusinovs, now staying with their daughter in Hartsville, were forced to flee...

Through Broken Glass

Through Broken Glass Tom Poland Posted April 19, 2022By Tom PolandA Southern Writerwww.tompoland.nettompol@earthlink.netThe old church just wanted to be left alone, but that didn’t happen. Someone shot out her windows. Some kid’s BBs shattered panes, leaving sharp jagged edges in their wake. Panes hanging like guillotines gave a gray catbird...

A good idea is worth the wait

A good idea is worth the wait By John Foust, Advertising Trainer When I was a kid and jumped to conclusions about something, my father often said, “Hold your horses, son.” That’s an old saying that means, “Whoa! Stop and think carefully before making a decision.” Dad had a lot...

Masters Memories

Masters Memories Tom Poland Posted April 11, 2022By Tom PolandA Southern Writerwww.tompoland.nettompol@earthlink.netThere comes a memory from long ago when Georgia had yet to win 1980 and 2021 national champions. No worries, Georgia was and is an annual world champion for those who compete for the green jacket.Living some 37 miles...

Winsome Beauties

Everything and Nothing: Winsome Beauties Aïda Rogers Posted April 7, 2022By Aïda Rogers“Isn’t it funny the things you remember,” my mom said to me recently. She’d been recounting some random anecdote from her childhood.Mom spends a lot of time in her brown chair, much of her churning energy slowed by health...

Gamecock athletes utilize NIL to bolster local business and their brands

Gamecock athletes utilize NIL to bolster local business and their brands Posted March 29, 2022By Josh MatthewsCarolina News & ReporterUniversity of South CarolinaEditor's Note: This package includes additional images, which can be found on the  Carolina News & Reporter site. Since the NCAA has allowed athletes to monetize themselves based on...

Guide to Gamecock NIL sponsorship deals

Guide to Gamecock NIL sponsorship deals Posted March 29, 2022By Josh MatthewsCarolina News & ReporterUniversity of South CarolinaEditor's Note: This package includes additional images, which can be found on the  Carolina News & Reporter site. See full package with images.  This content is being shared through the S.C. News Exchange and is...

The importance of proofreading

The importance of proofreading By John Foust, Advertising Trainer Proofreading is one of the most important skills in the advertising world. While anybody with a sense of humor can appreciate a harmless blooper (one of my favorites is the sign that read, “Ears pierced while you wait”), no advertiser wants...

A New Broom Sweeps Clean

A New Broom Sweeps Clean Tom Poland Posted March 23, 2022By Tom PolandA Southern Writerwww.tompoland.nettompol@earthlink.net“A new broom sweeps clean, but an old broom knows the corners.” Mom pulled out this old saw when a new preacher attempted wholesale change or a new boss let the old employees go. The rest...

Coastal Observer editor to lead state press association

Coastal Observer editor to lead state press association Charles Swenson Charles Swenson, editor of the Coastal Observer in Pawleys Island, has been elected president of the S.C. Press Association after a vote of the Press Association’s membership.Other officers elected were: Richard Whiting, executive editor of the Index-Journal in Greenwood, as...

An Old Tree, An Old Academy

An Old Tree, An Old Academy: A Magnolia and a School of Consequence Tom Poland Posted March 15, 2022By Tom PolandA Southern Writerwww.tompoland.nettompol@earthlink.netAs you top the Edgefield County rise, that fine word “copse” comes to mind. Copse, a small group of trees, that’s what you see. Look closer, however, and...

Cotton Pickin’ Memories

Cotton Pickin’ Memories Tom Poland Posted March 7, 2022By Tom PolandA Southern Writerwww.tompoland.nettompol@earthlink.netMy jaunts around the South take me past old haunts, a cotton gin now and then. I’ve seen gins in Salters, Bishopville, and other rural places. They sit idle. A spell back I ventured inside an old gin....

Miss Emily’s Oak

Miss Emily’s Oak Tom Poland Posted Feb. 28, 2022By Tom PolandA Southern Writerwww.tompoland.nettompol@earthlink.netShe planted the oak some sixty-eight years ago. Miss Emily was around twenty-six then. The years passed, the tree grew, and today it’s a setting Normal Rockwell would have appreciated. A classic Southern scene, it possesses the requisite...

From Savior to Survivor

From Savior to Survivor Tom Poland Posted Feb. 23, 2022By Tom PolandA Southern Writerwww.tompoland.nettompol@earthlink.netFour relics remind me of how things used to be: fire towers, windmills, chimneys, and silos. I’ve written about fire towers, windmills, and chimneys but never silos. I described where a rock chimney stands, its quartz glistening...

Advertising’s blast from the past

Advertising’s blast from the past By John Foust, Advertising Trainer In order to look ahead to a new advertising idea, sometimes it helps to take a look at the past. When an advertiser has been in business for a number of years, there are plenty of possibilities.Let’s take a look...

No Immunity

Stuart Neiman Cartoon: No Immunity Posted Feb. 22, 2022By Stuart Neiman This content is being shared through the S.C. News Exchange and is for use in SCPA member publications. Please use appropriate bylines and credit line

Wild Horses

Wild Horses Tom Poland Posted Feb. 17, 2022By Tom PolandA Southern Writerwww.tompoland.nettompol@earthlink.netWhen I hear some determined soul say “wild horses couldn’t pull me away” thoughts race through my mind. First, I think of Muscle Shoals, Alabama. You’d think it’d be Mussel Shoals as mussels and waterways go together, but no,...

The Best Drink Of Water

The Best Drink Of Water Tom Poland Posted Feb. 10, 2022By Tom PolandA Southern Writerwww.tompoland.nettompol@earthlink.netSeems to me, as the old folks would say, an aluminum dipper delivered the best drink of water. You’d sink that dipper into a wooden bucket. And that wooden bucket had just been winched up from...

Examine, evaluate reporting shortcuts

Examine, evaluate reporting shortcuts Published Feb. 9, 2022 By Jim Pumarlo, Newspaper Consultant I fondly characterize newsrooms as organized chaos. I witnessed that firsthand guiding staffs when resources were plentiful and community newspapers had captive audiences.Dynamics are even more frayed in today’s changing media landscape as editors grapple with diminished...

Heresy

Stuart Neiman Cartoon: Heresy Posted Feb. 7, 2022By Stuart Neiman This content is being shared through the S.C. News Exchange and is for use in SCPA member publications. Please use appropriate bylines and credit line

Read The Fine Print

Read The Fine Print Tom Poland Posted Feb. 4, 2022By Tom PolandA Southern Writerwww.tompoland.nettompol@earthlink.netNote: For Non-Offended Eyes OnlySome say we are what we eat and that what we eat these days is killing us. Down in Australia, some Australian Aboriginals moved to the city and adopted a civilized diet and...