Post and Courier advances digital subscriptions business with sports newsletters, in partnership with GNI

Post and Courier advances digital subscriptions business with sports newsletters, in partnership with GNI Published June 2022The Post and Courier and Google News Initiative (GNI) published a case study highlighting the impact of new paid newsletters to the paper’s digital subscription business. In partnership with the GNI, The Post and...

Masters Memories

Masters Memories Tom Poland Posted April 11, 2022By Tom PolandA Southern Writerwww.tompoland.nettompol@earthlink.netThere comes a memory from long ago when Georgia had yet to win 1980 and 2021 national champions. No worries, Georgia was and is an annual world champion for those who compete for the green jacket.Living some 37 miles...

Winsome Beauties

Everything and Nothing: Winsome Beauties Aïda Rogers Posted April 7, 2022By Aïda Rogers“Isn’t it funny the things you remember,” my mom said to me recently. She’d been recounting some random anecdote from her childhood.Mom spends a lot of time in her brown chair, much of her churning energy slowed by health...

Gamecock athletes utilize NIL to bolster local business and their brands

Gamecock athletes utilize NIL to bolster local business and their brands Posted March 29, 2022By Josh MatthewsCarolina News & ReporterUniversity of South CarolinaEditor's Note: This package includes additional images, which can be found on the  Carolina News & Reporter site. Since the NCAA has allowed athletes to monetize themselves based on...

Guide to Gamecock NIL sponsorship deals

Guide to Gamecock NIL sponsorship deals Posted March 29, 2022By Josh MatthewsCarolina News & ReporterUniversity of South CarolinaEditor's Note: This package includes additional images, which can be found on the  Carolina News & Reporter site. See full package with images.  This content is being shared through the S.C. News Exchange and is...

The importance of proofreading

The importance of proofreading By John Foust, Advertising Trainer Proofreading is one of the most important skills in the advertising world. While anybody with a sense of humor can appreciate a harmless blooper (one of my favorites is the sign that read, “Ears pierced while you wait”), no advertiser wants...

A New Broom Sweeps Clean

A New Broom Sweeps Clean Tom Poland Posted March 23, 2022By Tom PolandA Southern Writerwww.tompoland.nettompol@earthlink.net“A new broom sweeps clean, but an old broom knows the corners.” Mom pulled out this old saw when a new preacher attempted wholesale change or a new boss let the old employees go. The rest...

Coastal Observer editor to lead state press association

Coastal Observer editor to lead state press association Charles Swenson Charles Swenson, editor of the Coastal Observer in Pawleys Island, has been elected president of the S.C. Press Association after a vote of the Press Association’s membership.Other officers elected were: Richard Whiting, executive editor of the Index-Journal in Greenwood, as...

An Old Tree, An Old Academy

An Old Tree, An Old Academy: A Magnolia and a School of Consequence Tom Poland Posted March 15, 2022By Tom PolandA Southern Writerwww.tompoland.nettompol@earthlink.netAs you top the Edgefield County rise, that fine word “copse” comes to mind. Copse, a small group of trees, that’s what you see. Look closer, however, and...

Cotton Pickin’ Memories

Cotton Pickin’ Memories Tom Poland Posted March 7, 2022By Tom PolandA Southern Writerwww.tompoland.nettompol@earthlink.netMy jaunts around the South take me past old haunts, a cotton gin now and then. I’ve seen gins in Salters, Bishopville, and other rural places. They sit idle. A spell back I ventured inside an old gin....

Miss Emily’s Oak

Miss Emily’s Oak Tom Poland Posted Feb. 28, 2022By Tom PolandA Southern Writerwww.tompoland.nettompol@earthlink.netShe planted the oak some sixty-eight years ago. Miss Emily was around twenty-six then. The years passed, the tree grew, and today it’s a setting Normal Rockwell would have appreciated. A classic Southern scene, it possesses the requisite...

From Savior to Survivor

From Savior to Survivor Tom Poland Posted Feb. 23, 2022By Tom PolandA Southern Writerwww.tompoland.nettompol@earthlink.netFour relics remind me of how things used to be: fire towers, windmills, chimneys, and silos. I’ve written about fire towers, windmills, and chimneys but never silos. I described where a rock chimney stands, its quartz glistening...

Advertising’s blast from the past

Advertising’s blast from the past By John Foust, Advertising Trainer In order to look ahead to a new advertising idea, sometimes it helps to take a look at the past. When an advertiser has been in business for a number of years, there are plenty of possibilities.Let’s take a look...

No Immunity

Stuart Neiman Cartoon: No Immunity Posted Feb. 22, 2022By Stuart Neiman This content is being shared through the S.C. News Exchange and is for use in SCPA member publications. Please use appropriate bylines and credit line

Wild Horses

Wild Horses Tom Poland Posted Feb. 17, 2022By Tom PolandA Southern Writerwww.tompoland.nettompol@earthlink.netWhen I hear some determined soul say “wild horses couldn’t pull me away” thoughts race through my mind. First, I think of Muscle Shoals, Alabama. You’d think it’d be Mussel Shoals as mussels and waterways go together, but no,...

The Best Drink Of Water

The Best Drink Of Water Tom Poland Posted Feb. 10, 2022By Tom PolandA Southern Writerwww.tompoland.nettompol@earthlink.netSeems to me, as the old folks would say, an aluminum dipper delivered the best drink of water. You’d sink that dipper into a wooden bucket. And that wooden bucket had just been winched up from...

Examine, evaluate reporting shortcuts

Examine, evaluate reporting shortcuts Published Feb. 9, 2022 By Jim Pumarlo, Newspaper Consultant I fondly characterize newsrooms as organized chaos. I witnessed that firsthand guiding staffs when resources were plentiful and community newspapers had captive audiences.Dynamics are even more frayed in today’s changing media landscape as editors grapple with diminished...

Heresy

Stuart Neiman Cartoon: Heresy Posted Feb. 7, 2022By Stuart Neiman This content is being shared through the S.C. News Exchange and is for use in SCPA member publications. Please use appropriate bylines and credit line

Read The Fine Print

Read The Fine Print Tom Poland Posted Feb. 4, 2022By Tom PolandA Southern Writerwww.tompoland.nettompol@earthlink.netNote: For Non-Offended Eyes OnlySome say we are what we eat and that what we eat these days is killing us. Down in Australia, some Australian Aboriginals moved to the city and adopted a civilized diet and...

Winter In Wambaw Bay

Winter In Wambaw Bay Tom Poland Posted Feb. 2, 2022By Tom PolandA Southern Writerwww.tompoland.nettompol@earthlink.netThe orchestra is quiet, as winter holds the conductor’s baton. Still, a song comes to mind. “California Dreamin” where much is brown and gray—every shade of brown and gray you can imagine. Yet, if you know where...

The Emperor’s Hem

The Emperor’s Hem Tom Poland Posted Jan. 31, 2022By Tom PolandA Southern Writerwww.tompoland.nettompol@earthlink.netIn the late 1990s, a time that seems ancient, I touched the emperor’s hem. That is I corresponded with a writer whose words revealed a style original and mesmerizing. Somehow, I hoped, might his gift rub onto me?...

Bogus Electors

Stuart Neiman Cartoon: Bogus Electors Posted Jan. 24, 2022By Stuart Neiman This content is being shared through the S.C. News Exchange and is for use in SCPA member publications. Please use appropriate bylines and credit line

Crow Tastes Pretty Good In Snow

Crow Tastes Pretty Good In Snow Tom Poland Posted Jan. 24, 2022By Tom PolandA Southern Writerwww.tompoland.nettompol@earthlink.netMy last column criticized I-20 as a barrier to snow in the classic South. “Winter after winter, radar reveals blue, pink, and white blotches rolling north of I-20. Below it? Green blotches of rain. Southerners...

Sedition

Stuart Neiman Cartoon: Sedition Posted Jan. 18, 2022By Stuart Neiman This content is being shared through the S.C. News Exchange and is for use in SCPA member publications. Please use appropriate bylines and credit line

The Great Dividing Line

The Great Dividing Line Tom Poland Posted Jan. 18, 2022By Tom PolandA Southern Writerwww.tompoland.nettompol@earthlink.netYet another dud weather storm forecast teaches me something. When the next Ice Age arrives, its frozen sheet will grind to a halt where I-20 crosses the Southeast. (Assuming civilization lasts that long.) Winter forecasts prove over...

Into the issues

INTO THE ISSUES AP lets non-member weeklies republish its investigative story about 2020 election fraud Published Jan. 10, 2022 By Al Cross Almost a year ago, this column urged community newspapers to tell their readers the truth about the 2020 presidential election — that it was fairly held — to...

Noble Ruin of the South

Noble Ruin of the South Tom Poland Posted Jan. 6, 2022By Tom PolandA Southern Writerwww.tompoland.nettompol@earthlink.netWhen man abandoned it, the traffic diverted west, and the forest began to claim it. Today, sycamores, cedars, and oaks console it, and wind and water song replace the hum of tires. If you know when...

Still Here

Stuart Neiman Cartoon: Still Here Posted Jan. 3, 2022By Stuart Neiman This content is being shared through the S.C. News Exchange and is for use in SCPA member publications. Please use appropriate bylines and credit line

Poke The Bear

Stuart Neiman Cartoon: Poke The Bear Posted Jan. 3, 2022By Stuart Neiman This content is being shared through the S.C. News Exchange and is for use in SCPA member publications. Please use appropriate bylines and credit line

Miss Lucy, Childhood Legend

Miss Lucy, Childhood Legend Tom Poland Posted Jan. 3, 2022By Tom PolandA Southern Writerwww.tompoland.nettompol@earthlink.netSmall towns have that one eccentric person people long remember. Lincolnton, Georgia, had Miss Lucy Glaze. As I write I see a woman dressed in black, like Granny Clampett, racing down the sidewalk brandishing a rake. My...

Would you mind showing me around?

Would you mind showing me around? By John Foust, Advertising Trainer One of the most important questions you can ask an advertising client is, “Would you mind showing me around?”Think about it. When you have a conversation in a client’s office, you get a filtered version of that person’s business....

Remembering Smokehouses

Remembering Smokehouses Tom Poland Posted Dec. 13, 2021By Tom PolandA Southern Writerwww.tompoland.nettompol@earthlink.netI wrote about old hand-dug wells not long ago. Many old wells had a companion nearby, smokehouses. I’ve written about these farm icons before, but a good topic always deserves more coverage. Smokehouses live in lore as fragrant places...

Fate and fortune align for Pearl Fryar Topiary Garden restoration

Fate and fortune align for Pearl Fryar Topiary Garden restoration Posted Nov. 30, 2021By Jack BinghamCarolina News & ReporterUniversity of South CarolinaEditor's Note: This package includes additional images, which can be found on the  Carolina News & Reporter site. BISHOPVILLE, S.C. – Pearl Fryar, South Carolina’s internationally-acclaimed topiary artist, and the garden he...

That funny feeling: young climate activists face eco-anxiety

That funny feeling: young climate activists face eco-anxiety Posted Nov. 30, 2021By Mackenzie PattersonCarolina News & ReporterUniversity of South CarolinaEditor's Note: This package includes additional images, which can be found on the  Carolina News & Reporter site. Climate activists are facing something different from burnout. It isn’t new, but it finally...

‘Does it capture the moment?’ An inside look at the Gamecock athletic creative media team

‘Does it capture the moment?’ An inside look at the Gamecock athletic creative media team Posted Nov. 30, 2021By Alex Jones and Nathaniel ShirleyCarolina News & ReporterUniversity of South CarolinaEditor's Note: This package includes additional images, which can be found on the  Carolina News & Reporter site. It’s 9 a.m. on Carolina-Clemson game...

The Old Hand-Dug Well

The Old Hand-Dug Well Tom Poland Posted Dec. 6, 2021By Tom PolandA Southern Writerwww.tompoland.nettompol@earthlink.netDriving a country road, I passed an old well house. It didn’t look like a wishing well. It looked rustic, more like a shed, a practical structure. I stopped and took a photo of the well. Right...

Fake News

Stuart Neiman Cartoon: Fake News Posted Dec. 6, 2021By Stuart Neiman This content is being shared through the S.C. News Exchange and is for use in SCPA member publications. Please use appropriate bylines and credit line

Meaningful meeting reports demand substantive leads

Meaningful meeting reports demand substantive leads Published Nov. 23, 2021 By Jim Pumarlo, Newspaper Consultant Newspapers smartly are promoting their roles as government watchdogs to reinforce their strengths in the fractured media landscape. I join the chorus: Vibrant coverage of public affairs is at the foundation of vibrant communities. The...

Supreme Court Declines Chance to Clarify Right to Record Police

Supreme Court Declines Chance to Clarify Right to Record Police Published Nov. 2021 By Eric P. Robinson, USC School of Journalism and Mass Communications On Nov. 1 the U.S. Supreme Court declined to accept for review a decision by the federal Tenth Circuit Court of Appeals in Denver holding that...

Don’t let shortcuts thwart quality content

Don’t let shortcuts thwart quality content Published Nov. 2, 2021 By Jim Pumarlo, Newspaper Consultant Many newsrooms, already strained by lean staffs, have seen resources exacerbated by the economic toll of the coronavirus. Circumstances have prompted editors and reporters to take shortcuts in gathering and publishing the everyday churn of...

Cut down on exclamation marks

Cut down on exclamation marks By John Foust, Advertising Trainer Lately I have noticed a disturbing trend in print and online advertising: the overuse of exclamation marks. They’re all over the place. Interestingly, no grammar book I have ever seen has suggested using more exclamation marks – or exclamation points...